Gymshark has named Sian Keane as chief people officer as it bolsters its leadership team.
She joins the gymwear giant following 11 years at Farfetch, the last six of which she was chief people officer.
During her time at the online fashion firm, she supported its growth from 100 people to over 7,000 globally, including the integration of ten acquisitions during her tenure. Prior to that, Keane has held multiple senior roles in the recruitment sector.
In her new role, she will be responsible for the people strategy, helping transform Gymshark into an international omnichannel company, with “a key focus on attracting, developing and retaining world-class talent through the next critical stage of growth”.
Keane is the latest in a series of senior appointments at Gymshark, following Mat Dunn joining from Asos as chief finance officer, Carly Natalizia – formerly O’Brien – joining from The Very Group as chief digital officer and Hannah Mercer joining from Adidas as general manager, wholesale and retail.
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Keane added: “As Gymshark continues its journey from being solely an ecom business to being fully omnichannel, it’s absolutely critical we attract, develop and retain world-class talent.”
“Meeting Ben, and the ambitious team at Gymshark, I felt both the humility at the core of the company, as well as the powerful culture and values that are so pivotal to its success today. So, when you combine this with the incredible ambition to become the most iconic British brand, it’s an opportunity I just cannot wait to get stuck into.”
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