Growth as a necessary condition for development – theCaseTRCPodoliany

Рост как необходимое условие развития – кейс ТРЦ Подоляны

In the RAU Summit 2024 director of development TRC Podolyany Tatiana Chubak presented to participants the second line of TRC Podolyany (Ternopil), which will open in the fall 2025 year.

At the limit of opportunity

When the object of trade exhausts its potential in existing limits, the only opportunity for further development is expansion, construction of new space. Opened even in December December 2007 year TRC Podolyany works in Ternopil already 17 years and has total area 50 000 sq. m, of which is available for lease 38 000 sq. m. There can simultaneously park 1000 automobiles, and a total in a year it is visited more than 6 million people.

Most of two two hundred tenants in the TRC represented more than 1000 national and international brands. In particular, the Shopping gallery is represented by Silpo in an exclusive format on 8000 sq. m, and also trading points of Polish retailer LPP under brands Reserved, Cropp, Sinsay and House (appeared in 2024 year). Also here are widely represented the sports chain brands Intersport, Sport City, New Balance and etc, A and also known representatives of the fashion segment such as LC Waikiki, Colin’s and many others.

For 17 years the team TRCovercame the path from reconstruction of an abandoned plant to a regional trade and entertainment center, the chief TRC of the Ternopil region, which is visited by residents of the surrounding areas.

Target Audience

The main target audience of the residents of Ternopol and the region. Approximately 40% of visitors are residents of the area, and another about 20% are the commuters from other cities, those who are in Ternopil on business or in tourist purposes. Approximately 2% come from Lviv region.

Almost 60% of visitors get to the TRC by own auto or public transport, which indicates a good location. About 40% of traffic is people who come to the TRC at least twice in a week or frequently. Near is a large residential complex Alaska and is constructed big microdistrict Pivnichny. Therefore more than 8% of people come to the TRC on foot.

Factually the TRC has become not just a social-cultural center. For example, here takes place numerous interesting events – concerts and festivals even all-Ukrainian level, such as the contest Mini Miss Ukraine.

These and artistic events, conferences and tc.etc. The Podolyany Charitable Foundation Podolyany, which has conducted in conjunction with theby other charities over 500 activities in support of the VSU and other defense forces.

Continuous development and new openings

Every time throughout its existence the TRC Podolyany developed, improved to respond to the new needs and demands of consumers and the demands of time. The tenant-mix was changed, the service improved, and energy independence was ensured. With the development of the TRC, new brands appeared in it, some of they then increased their presence two to three fold.

One of the proudest features of the team is ensuring full full barrier-free ness – there is a special lift for low-mobility groups of people. Also in the TRC Podolyany operates the only in the region concert hall, which without obstacles can visit all without exception groups of people. The same is true for the three bathrooms that are specially designed for people with disabilities.

For 2022-24 years Many new stores have opened. First of all the sports maintenance was reinforced with such brands as Sport City, New Balance, Megasport. Also for the first time was presented the segment of goods for home by Jysk store in the new format 4.0 and stores MBM my home and Family. Worth also noting the store for family shopping Yuki, which is very successful .

But at a determined point the development of TRC has reached its limit. With the constant number of new demands the TRC doesn’t have enough free space, as well as no spaces on the parking lot, and the covering no longer responds to modern requirements. The answer to these restrictions was the construction of the second line of the TRC.

Building in time of war – challenges, risks, opportunities

But build in time of full-scale war, even in the depth country is a difficult enough task, since the missiles and drones are reaching everywhere in Ukraine. The violation of logistics and lack of labor resources, when the needed specialist needs a very long search. Plus in addition the power outage and general unpredictability of the situation.

For example, because of a missile falling into the warehouse of a supplier in the Lviv region of the decking was burned, which should have been delivered to the construction of the second stage of the TRC.

Also instead of a schedule of lights off the construction site has scheduled switches for two to three hours. So we had to install a separate generator to provide power to operate the high-altitude crane and other equipment. To ensure that work will not stop for any day and the construction can be completed in the established time .timeline.

For uninterrupted supply of high-quality concrete the ultramodern concrete plant with 100 cubic meters of concrete per hour was built. This allows to work round-the-clock, filling, for e.g., the slab overlap for 600 cubic meters. The production is occupied specially established company F-Beton.

To predict and overcome these challenges in the realization of the second order Podolyany Mall was used tactics, that has been tested by time (financial crisis, covid times). To that is, to make decisions quickly, to be flexible and diversify all risk.