
The Popeyes network announced the opening of three new restaurants in Lower Silesia as early as in the first quarter 2025 of the market, that same continuing dynamic development in the Polish market gastronomy. New locals will be built in Wrocław, on the autostrada S8 in the Oleśnica and Wałbrzych – each will offer guests different formats of service.
Popeyes is reinforcing its position in Lower Silesia
Lower Silesia is for us extremely important. It is here there is our first restaurant in Poland, this city has developed many important for Poland gastronomic concepts. In 2025 year we will create for our guests even more places – comments Jakub Aleksandrowicz, director marketing Popeyes in Poland.
Three restaurants, three different formats
● Broclaw: Another Popeyes in Broclaw confirms strategic importance of the Lower Silesian capital for the brand. The second location in this city will be a restaurant with its own room adapted to the needs of residents and tourists.
● Oleśnica: First Popeyes in the Oleśnica this is also the first Drive Thru in this region a third concept in Poland, enabling convenient orders without the necessity of leaving the car. His location – on the route from Wroclaw to Warsaw at one of the most important in the country of express roads will happen to many travelers on this route.
● Walbrzych: Debut Popeyes in Walbrzych will be held in Galeria Victoria, where guests will be able to take advantage of the rich offer of classic menu in atmosphere center shopping.
A dozen new locals Popeyes
The plan to launch these locals is not the last step Popeyes is associated with this region. The Network announces further openings in the Doland province and some new locations in all Poland. These activities confirm the dynamic development of the Popeyes brand in the domestic market. By the end of 2024 year the network had 11 locations in cities such as Warsaw, Poznan, Gdynia, Szczecin, Wroclaw and Mogilany (at Zakopianka).
The development of the Popeyes brand in Central and Eastern Europe is the responsibility of the Rex Concepts company, which in December 2024 year celebrated the opening of its 100 restaurant, just in Poland. ItwastoPopeyesDriveThruinMogilany.RexConceptscontinuesdevelopingsegmentQSR(quickservicerestaurant)inPoland,CzechandRomania.Todaythe companyemploys2.2thousandemployeesintheregion,consistentlybuilding apositionleaderasmasterfranchiseePopeyesandBurgerKinginthosecountries.