Biedronka refers to the research of ASM Sales Force Agency, Lidl to the Fakt basket – and thanks to this everyone can boast that in their stores it is possible to make cheaper purchases than in competitors' outlets. The marketing "exchange of blows" between discount chains continues, and in the latest episode of this saga, Biedronka uses graphics stylized as the Lidl logo.
Graphics stylized as the Lidl logo in the Biedronka leaflet. Discount stores are still exchanging blows
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