Leading home and office furniture brand and part of Godrej & Boyce, has announced its ambitious expansion plans. The company plans to surpass 1,000 Interio furniture stores by August 2024 adding over 1,20,000 sq. ft. of retail space. The brand says it will also add104 new stores in fiscal year 2025, “marking a significant leap in the mission to make stylish, elegant, and thoughtfully designed furniture accessible to modern Indian homes”..
Commenting on the Retail Expansion, Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business (B2C) at Godrej Interio, stated,“We are committed to elevating the home furnishing experience for our customers by combining extensive retail expansion with cutting-edge technological innovations. By significantly increasing our physical touchpoints, we’re not just growing our footprint but transforming the viewpoint of how Indians interact with their furniture. Our nationwide growth plan targets 34, 24, 19 and 27 of new stores for the northern, western, southern, and eastern regions respectively. These new stores will serve as hubs of inspiration, showcasing how aesthetically pleasing, tech-integrated products can enhance lifestyles and bring flexibility to modern Indian interiors.”
“The Indian furniture market, valued at approximately US$ 23.12 billion in 2022, is predicted to grow at a CAGR of 10.9% to reach US$ 32.7 billion by 2026. Godrej Interio projects a 20% growth this year and plans to add over 2,00,000 sq. ft. of retail space in FY25. The company is poised to surpass 1,000 stores in August, marking a significant milestone in its expansion journey,” says the company statement.
Complementing its physical expansion, the brand continues to enhance its digital presence as well. The company’s e-commerce platform serves more than 17,000 pin codes, while the integration of advanced digital tools, such as the 3D Room Planner and ‘Visual Search’ tool on the e-commerce portal, further enriches the shopping experience for consumers, informs the company. These features allow customers to visualize furniture in their own spaces, addressing pre-purchase concerns and enhancing satisfaction.
