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Gloria Jeans is expanding its presence on the Belarusian market: a new store will open in the Galileo shopping center

Gloria Jeans расширяет присутствие на белорусском рынке: новый магазин откроется в ТРЦ Galileo

Gloria Jeans will open a new store in the Galileo shopping center with an area of 1000 sq.m. in an updated format. NAI Belarus acted as a consultant for the transaction.

The store in Galileo will be the largest in Belarus and the first in an updated format – the modernization of the GJ chain in the country will begin with it. The new, enlarged store format allows not only to present a wider range of products in different sizes, but also to improve the customer experience: it is more convenient for customers to place goods in the store, make fitting room areas more comfortable, and speed up service at the checkout.

The interior is dominated by light colors, warm light, and green plants. In the new format stores, the emphasis is on digitalization: for example, the design of the store in Galileo will use three media screens, which will help reduce the amount of paper media.

Gloria Jeans is the largest fashion retailer with its own production in Russia: the company includes more than 700 GJ stores in Russia, Belarus and Kazakhstan. Gloria Jeans is one of the leaders in the fashion market in terms of recognition: in Russia the brand is consistently in the top 3, in Belarus – in the top 5. The brand has received the “People’s Mark”/”Mark N1 in Russia” consumer trust award three times.

All new GJ lines will be presented at the Galileo shopping center: the GJ Black premium collection, a brand of unique clothing with a bold design, Ready! Steady! Go!, as well as the GJ Cool and GJ Kids lines relaunched this year for teenagers and children.

The transaction consultant, Andrey Aleshkin, partner, executive director of NAI Belarus, also focused on the importance of the appearance of Gloria Jeans in the Galileo shopping center. He noted that the inclusion of this large retailer in the pool of tenants will not only strengthen the position of the shopping center, but will also complement the atmosphere and assortment of the Galileo shopping center with fashionable clothing Gloria Jeans as a brand with an excellent reputation, introducing new trends and opportunities for development.

“We are proud that Gloria Jeans chose our shopping center for its new store. This is confirmation of the high quality of our work and confirmation that we are creating an attractive platform for leading players in the fashion market,” said Elena Demeshchenko, representative of the Galileo shopping center.

The Galileo shopping and entertainment center is one of the largest and most attractive shopping centers in Minsk, located in the city center. With a total area of 61.3 thousand square meters, it includes more than 70 stores of various brands, a cinema, a fitness center and the first CONCORS food mall in Belarus.

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