The marketing team of the Agropromkoplektatsiya Group of Companies is completing the redesign of retail outlets in the Moscow, Kursk and Tver regions from the Dmitrogorsky Product brand to Blizhnie Gorki.
Source: GC "Agropromkoplektatsiya"
As part of the brand network redesign project, 59 stores that previously operated under the Dmitrogorsky Product brand were rebranded in the first and second stages of its implementation. This is 86% of the retail network. The remaining outlets will be covered by the third wave of the redesign project by the end of August.
There are 89 branded retail stores in total. Of these, 20 are new retail outlets that Agropromkomplektatsiya opened under the Blizhnie Gorki brand.
"Dmitrogorsky Product was positioned in the "economy" price segment. Therefore, we not only reformatted the stores, but also the bonus program, work with trade marketing promotions and the entire customer journey," said Katerina Vinogradova, head of the marketing department of the Agropromkomplektatsiya Group of Companies .
The redesign affected almost all elements of the external and internal design of the retail outlets: signs, window and refrigeration equipment stickers, signs informing about the operating mode and the direction of the door opening, consumer corners, click frames, light boxes, price tags, check boxes, coin holders, uniforms and badges of sellers.
The branded retail network of the Agropromkomplektatsiya Group of Companies includes 89 stores. In particular, 24 stores are located in the Moscow Region and 4 stores in Zelenograd (an administrative district of Moscow). In the Kursk Region, there are 14 stores and another 4 stores are located in the administrative center, Kursk. In the Tver Region, there are 29 stores and in Tver, 14.
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