Member companies of the Polish Organization of Petroleum Industry and Trade (including Orlen, AMIC and Circle K) sold approximately 70% of the total retail sales of motor gasoline in the country through their gas station networks in 2023,
approximately 54% diesel and 45% autogas.
– This is 4 percentage points less than in 2022 in the case of petrol and a similar amount of fuel for diesel engines, and 3 percentage points more for autogas. Such share levels make it possible to show the fundamental trends and changes taking place in the entire fuel retail market and non-fuel activities carried out by
in facilities serving drivers and travelers. The latter activity is – due to low margins on the sale of fuels themselves – becoming more and more important
for operators, sales in stores located at gas stations and various types of additional services, such as: small and large catering, rest during travel, charging of electric vehicles, financial services, basic activities related to vehicle maintenance and servicing
automotive. Sales and service standards and the scope of additional services introduced by market leaders are replicated over time by other companies in the sector – writes POPIHN.
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At the end of 2023, there were 3,395 stores associated with the stations of the organization's member companies (120 more than in 2022). Of this number, 3,362 (156 more than in 2022) were conducting commercial activities at the end of the year.
Shop market at gas stations, photo: POPIHN
Large increases in sales in stores and gas stations
The increased number of gas stations of POPiHN member companies resulted in an increase in the number of stores operating within these stations by 4.9%. The increase in the number of outlets was also accompanied by higher sales in these facilities. The increase in the scale of turnover concerned the total number of stores, as well as a statistical single store. Total sales in the sales segment of stores at POPiHN gas stations increased by almost 11%, and a single store increased its turnover on average by 6.5%. The higher revenues were mainly the result of an increase in the prices of the offered products, but also the expansion of the product range and greater interest in catering services.
A larger assortment and higher prices at store stations
– The segment of stores at gas stations increased in quantity and at the same time the value of operations carried out by cash registers in these facilities increased. The increase in turnover was caused by an increasing range of FMCG goods and those most needed by drivers and other customers in everyday shopping. It also resulted from rising prices of goods and services keeping pace with inflation. The catering segment was expanded, but also other services addressed to an increasingly wider group of recipients, e.g. installation of chargers for electric cars. The new investments are aimed at ensuring the maintenance of gas stations and decent wages for employees in the future, when fuel sales will be increasingly limited as a result of the ongoing energy transformation – explains the organization.
The shop and catering services at the station have been the main elements of generating profits from the operation of the entire facility for many years.
