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Garden Gourmet is undergoing a visual identification metamorphosis

Garden Gourmet przechodzi metamorfozę identyfikacji wizualnej

Garden Gourmet presents Vegan Meatloaf

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Garden Gourmet presents Vegan Meatloaf

The Garden Gourmet brand, whose history dates back over 30 years, provides meatless cuisine lovers with access to vegetarian and vegan products, perfect for preparing a delicious dinner. This year, consumers can see their favorite meat alternatives in a refreshed version – the brand presents a new visual identification, which is already visible on the packaging of products available for sale.

The transformation of Garden Gourmet's visual identification includes, among others: changes in the color scheme – distinguished by shades of lush green, inspired by the soy plant – and the logo, which includes a new font, the same letter size and an icon of a fork with leaves, referring to plant-based meals. The packaging has also gained a new look thanks to inspiring photos of dishes that can be prepared using the products, which additionally encourages people to choose a plant alternative to meat and makes it stand out on the shelf.

– The brand's mission is to present plant products and their multifaceted advantages to consumers. Through the attractive appearance of the packaging, using modern design and referring to plant-based dishes, as well as the slogan "Change the taste for good!" accompanying the campaign, we want to encourage people to try delicious vegetarian and vegan products, as well as emphasize the importance of a planetary diet for health and the environment – says Aleksandra Środa, Brand Business Lead Garden Gourmet Food CEE, Nestlé.

The Garden Gourmet portfolio includes vegetarian and vegan products that are a plant alternative to a meat meal. They are a good choice for flexitarians who want to limit their meat consumption and enjoy excellent taste. Fans of plant cuisine, vegans and vegetarians can diversify their menu and discover new ideas for delicious dishes. Products with refreshed visual identification are now available in stationary and online stores. Consumers can also get to know the brand's new graphic design thanks to the digital campaign that started in July this year.

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