The Witcher and OSHEE
OSHEE, a well-known functional beverage brand, created a line of products inspired by the world of “The Witcher,” a nod to both fans of the game and the entire world created by Andrzej Sapkowski.
Each drink refers to a specific elixir from the game, which not only builds an emotional connection with consumers, but also strengthens the brand’s image as modern and close to the younger generation.
– Cooperation with CD Projekt Red is very important to us, because it allows us to open the gates to new worlds. We believe that since our drinks support the development of athletes, they can also effectively support e-sportsmen and gamers – said about the products Tadeusz Czarniecki, CMO at OSHEE.
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OSHEE flavors inspired by The Witcher game photo press mat.
Cyberpunk 2077 and Rockstar Energy
When “Cyberpunk 2077” was released, Rockstar Energy launched limited edition energy drinks using themes from the game. Each can contained codes to unlock additional in-game content. The promotional idea allowed the brand to reach an engaged community of gamers.
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Cyberpunk 2077 and Rockstar Energy photo press mat.
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Mario Bros and LEGO
LEGO’s collaboration with Nintendo resulted in the creation of LEGO sets inspired by the world of Mario. These toys not only referenced the legendary game, but also allowed for interactive play using elements of technology. This is a perfect example of how two popular brands can work together to reach new audiences.
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Mario game-inspired set photo: LEGO press materials
Brands in Fortnite
Not only do game themes appear on products, but in the marketing world the opposite also happens – specific brands are often promoted in virtual worlds.
Fortnite is an example of a game that has become a platform for many marketing campaigns. It featured, among others, Żabka, which created a virtual map of Poznań with the character Żabu and tasks for players. Pepsi, on the other hand designed a movie map as part of its “Pssst! Movie time” campaign. The game itself featured skins inspired by brands such as Balenciaga, Nike and characters from the Marvel universe. Such initiatives effectively engage players and build positive brand associations.
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Żaka in the world of Fortnite photo: press materials of Żabka Polska
