The top three loyalty programs are notably more popular with men than women.
Among the age groups, Air India Flying Returns appears to be more popular among the millennials (at 29%) as compared to others but Emirates Skywards has a stronger resonance with GenZ (at 14%).
When asked about the top two benefits they most appreciate about being an airline loyalty club member, three in ten (29%) highlight being able to redeem their miles for discounted / free flights as a top perk.
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