Fortnum & Mason has opened a new coffee-to-go service at its flagship on London’s Piccadilly.
The concession, open seven days a week, offers a selection of teas as well as hot and iced coffees made using Fortnum’s Piccadilly blend, The Grocer reported.
Hot chocolate, pastries and a newly launched soft serve ice cream will also be available at the department store’s first-ever fixture dedicated to takeaway hot drinks.
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The new offer forms part of chief executive Tom Athron’s ongoing strategy to widen Fortnum’s appeal as it has traditionally relied heavily on gifting, major public events like coronations and tourists as a core part of its proposition.
Fortnum’s fresh buyer Zoe Norman told the publication: “We are increasing our offering to cater for even more of our customer base.
“As we see our ever-popular lunchtime offer growing we saw the need to offer a hot drinks proposition while also allowing us to offer coffee and morning goods before the lunchtime rush.”
Earlier this month, the retailer launched its new subscription delivery service, Fortnum’s Dispatch, which offers three subscriptions for top ups of the retailer’s biscuits, loose leaf teas and jam.
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