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Changes in Posnania. The center sees great potential in the new investment
The synergy of online and offline channels in the new Food Fyrtla campaign strengthens a consistent brand image in the eyes of customers. Videos and photos with influencers reach them both via the Internet and during visits to food halls. Thanks to this, the faces of famous online creators are becoming even more associated with Food Fyrtl – informs the brand.
The influencers involved in the campaign were matched to the brand. Selected creators from the food and lifestyle category bring together communities on their channels that correspond to different Food Fyrtla target groups. Some of them have been working with the brand for a long time and are its natural ambassadors.
Influencers in a creative video from the Food Fyrtel brand
The axis of the campaign is content referring to the food hall's motto: Food Friends Fun. Influencers appeared in a video creation based on an original script that refers to cult films and series (including The Mask, The Queen's Gambit, Emily in Paris). The film shows how expressive characters choose dishes at Food Fyrtlu – matched to their character and preferences. Pop culture references emphasize the character of the brand and build a bond with customers.
– Diversity is the keyword of our campaign. At Food Fyrtlu, we not only share a variety of taste experiences and various entertainment activities for adults and children, but also combine different culinary tastes at one table. We included all this in the spot of the latest campaign, in which we engaged various internet creators. The film and photos will be available to watch in Posnania and on Food Fyrtla's online channels – comments Food Fyrtla manager, Małgorzata Bączkiewicz.
The power of online and offline synergy
In addition to the film, a photo session was created, as well as video materials (rolls) that position Food Fyrtel in social media. The content is used both online (social media, advertising) and on-site – on multimedia media located in the facility. The credible message is additionally emphasized by the involvement of two Food Fyrtla customers and observers in the campaign, who were selected on the basis of a competition organized on the brand's social media.
Consistency of online and offline communication activities is the key to effective promotion of gastronomic places – emphasizes the creators of the campaign. Thanks to this, Food Fyrtla customers receive a message that builds trust in the brand. An invitation to a world full of well-known pop culture motifs accompanies recipients in both communication spaces – real and online.
Food Fyrtel is Posnania's gastronomic concept that combines culinary experiences with a variety of entertainment. It is a meeting place for Poznań residents who have access to 18 restaurants in one place, as well as various events, such as concerts, thematic meetings and children's theaters. Visitors can take advantage of the breakfast, lunch and evening offer.
