We present the next selection of FMCG market novelties for October this year. The month turned out to be quite rich in novelties. Here are the TMs we managed to record during the reporting period: Brest Meat Processing Plant, Powered, Ricotta Dolce, TEOS, “Alivarski kvass Charnitsa Chabor”, “Ruzhovy”, Active life, Bloggers, Grimbergen Rouge.
We remind you that the selection is published at the beginning of each month. Representatives of retailers and suppliers will learn about your new products.
Send information for the next compilation to the editorial team at [email protected]. The deadline is the last date of the reporting month. The selection will be published in the first week of the next month after the reporting month.
Brest meat processing plant launched a new line of pates
The packaging design uses the principle of zoning, visually dividing the package in half. In the contrasting upper part there is a logo indicating that the product belongs to Brest Meat Processing Plant, which has long ago attracted the audience. Below there is a bright, appetizing foodzone, which performs a navigational function within the line and tells about the flavor.
There are 6 positions in the line. The packaging design is easily adaptable, allowing the brand to evolve by introducing new SKUs.
All of these SKUs are available in a variety of sizes.
The company Fabula Branding.
Betera and Modum launched a line of men’s shower gels
For men who lead an active lifestyle: a new collection of Powered shower gels with aromas of ambergris, musk and cashmere and premium ingredients from around the world has appeared on the shelves of Belarusian stores. The products are released within the framework of the collaboration between the bookmaker company Betera and Modum.
The peculiarity of the collection for the Belarusian market is that it is one of the first collaborations between a bookmaker company and a cosmetics manufacturer. As a rule, such companies target different audiences and markets.
Turov Dairy Plant has released a novelty for ricotta lovers – Ricotta Dolce
Ricotta is a traditional soft Italian cheese created from whey and cream. The Turov Dairy Plant was the first ricotta producer in Belarus.
The Ricotta Dolce lineup is even more light: the fat content has been reduced by 40% and the texture is even more delicate, which gives the product special qualities among dairy desserts.
The lineup includes three flavors: raspberry, lemon and peach.
Ricotta Dolce is the perfect addition to the diet for anyone who appreciates a healthy diet but doesn’t want to give up the taste treats.
Savushkin Product has updated the design of TEOS yogurts
The design has been updated to reflect current trends. The corporate blue color has become richer, deeper and denser, and the logo on the packaging has become larger. At the same time, the appearance of the yogurts retained the reference to Greek motifs. The information is typed in a concise, contrasting font.
The exterior upgrade makes TEOS drinkable and thick yogurts more visible on the shelf, making it easier to find them in the store and choose your flavor.
The TEOS lineup includes thick and drinkable yogurts in a variety of fat content. There are variants with natural fruit and berry fillings, cereals and superfoods, as well as no fillings.
Drinkable yogurt comes in 260g PET bottles, while thick yogurt comes in 140g and 250g cups. The new TEOS design is now on store shelves.
The new design is available now.
“Alivaria” has released two new varieties of kvass: blueberry and thyme flavored, and fruit and berry flavored
It has become a tradition for Belarusian producers to release special varieties of kvass for the winter season. “Alivaria has presented two new products – “Alivarski kvass Charnitsa Chabor” with blueberry and thyme flavor and “Ruzhovy” with fruit and berry flavor.
The new products are presented in the format of 1.5 liter PET bottles.
The new products are presented in the format of 1.5 liter bottles.
“Alivaria has launched a kvass with blueberry and thyme flavors.” />
“Molochny Mir” released lactose-free cottage cheese for therapeutic nutrition
The first lactose-free cottage cheese for dietary therapeutic nutrition – Active life – has been released in Belarus. The product is intended for people with lactose intolerance, but it is also suitable for those who strive for proper nutrition. Active life retains all the properties of regular cottage cheese, including high protein and nutrient content, while eliminating the discomfort associated with lactose.
Bloggers – a new marmalade TM from Velmi Smachna
Velmi Smachna, part of Karavan Holding, is a distributor of confectionery products in Belarus. A new brand of marmalade has been added to the range of sweets offered by the company.
The brand image is based on the characteristics of the main consumers – children, teenagers and young people. For them it is an everyday purchase: sweets are taken as a dessert, a light snack or a treat during family and friendship gatherings.
“It lasts forever!” is the positioning the agency created. – this is the positioning the agency created. The idea combines the properties of the product and the peculiarities of the consumption situation.
Bloggers is a trendy, bright, digital nym that plays on the young people’s driving theme of blogging. Like a successful blogger, a strong brand finds its audience and becomes an Influencer.
This name continues to develop the meanings embedded in the positioning: the ability to capture and preserve the special moments of one’s life and to share them with the world with pleasure.
The verbal identity has already formed the mind map from which the designers worked on the packaging design. The visual attributes of Bloggers marmalade were the voluminous, “juicy” font of the logo and the rich, bright palette. As well as mischievous and cheerful marmalade characters that form an emotional connection with consumers.
The executor is Fabula Branding.
Alivaria has released a fruity Belgian ale
Alivaria has introduced a new product – a Belgian ale Grimbergen Rouge with red fruit flavor. The drink combines the sweetness of abbey beer and notes of strawberries, cranberries and elderberries. The beer is characterized by ruby color with intense reflections and slightly pink foam.
Belarus FMCG market novelties: September 2024
Belarus FMCG market novelties: August 2024
New FMCG market innovations in Belarus: June-July 2024
Waiting for new projects in the next selection of September at [email protected].