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Flashfood app says Loblaw shoppers saved over $50M through app in 2024

Flashfood app says Loblaw shoppers saved over $50M through app in 2024

Loblaw shoppers saved more than $50 million in 2024 on groceries, and over $238 million in the past five years, by shopping on the Flashfood app, according to a news release.

With the Flashfood app, shoppers save up to 50% off everyday essentials that are nearing their best-by date or where the store has excess inventory, including meats, dairy, seafood, fresh fruits and vegetables, prepared foods and more, the release said. Purchases are made directly through the app and customers simply pick up their order from the Flashfood Zone located inside their participating Loblaw grocery store.

Since initiating its partnership with Flashfood in 2019, Loblaw said it has diverted nearly 86 million pounds of potential food waste from landfills through the program, with the company aiming to send zero food to landfills by 2030.

“With the rising cost of living, Canadians are looking for more ways to save money. Last year alone, customers purchased more than 900,000 boxes of fresh produce at our stores through the Flashfood app,” said Jonathan Carroll, senior vice president, superstore operations and head of Loblaw’s food waste reduction initiatives. “This partnership allows us to offer incredible value to our customers while taking meaningful action to reduce food waste. It’s a win-win for our customers, our business and the environment.”

“Loblaw’s commitment to sustainability and its expansive network of stores have been instrumental in the success of our partnership and our impact on Loblaw’s communities,” said Flashfood CEO Nicholas Bertram. “Together, we continue to deliver on our mission to connect families with more affordable groceries in Canada and reduce the amount of food going to landfills.”

Launched at Maxi in 2019, Flashfood is now available in 850 Loblaw grocery stores and franchise locations across Canada, including select No Frills, Maxi, Real Canadian Superstore, Real Atlantic Superstore, Loblaws, Real Canadian Wholesale Club, Zehrs, Your Independent Grocer, Provigo and Dominion stores, the release said.

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