
The company Mood Media announced a collaboration with the North Face brand, the effect of which is the transformation of the flag outdoor giant to Regent Street in London. Innovative design determines the future of retail.
The expanded store (approx. 930 sq.m.) presents one of the most advanced integrated digital Mood Media, including the first in the world 360-degree dome system projection. This immersive installation “Basecamp” uses five synchronized projectors Optoma with projection technology Vioso, offering a 30-minute visual travel enriched with natural sounds and unique smells. Thanks to this visitors
transfer from the urban landscape into desert nooks.
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Store The North Face place of exploration and discovery thanks technology
Collaboration is a breaking moment in innovation commerce, where technology exceeds beyond traditional digital displays, creating transformative experiences. By dedicating the key space in the store to immersive storytelling instead of standard exposure products, we help The North Face determine a new paradigm of retail, in which physical store becomes a place of exploration and discovery, a not only shopping – said Jaime Bettencourt, SVP ds. global customer management and marketing at Mood Media.
Installation includes also a LED wall of 12.75 sq. ft. with a display of high precision and resolution of 2.5 pixels, which presents dynamic contents of the brand through advanced audio system and control Q-SYS. The whole is complemented by the specially developed fragrance “White Pepperwood”.
Portal to the world of nature in the center city
In the framework of transforming our location into Regent Street we wanted to create a portal to the world of nature in the heart of London. The Mood Media approach to immersive technologies allowed us to set new boundaries in the design of commercial spaces, creating an environment, which is not only the site.presents our products, but also reflects the spirit of our brand and builds deeper, more emotional relationships with our customers – said Martina Cerletti, director of ds. marketing retail The North Face EMEA.
The success
of the project exceeds traditional sales metrics – immersive elements have significantly increased the time spent by customers in
the store and the frequency of their visits. Installation has also became an attraction on social media, which increases
the reach of the store out its physical location.
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WhatweknowaboutTheNorthFace
TheNorthFace,a divisionofVFOutdoor,LLC,wasfoundedin1966yearwiththemissionto prepareoutdoorsportersfordemandingchallenges.Todayitistheleadingoutdoorbrandintheworld.ProductsTheNorthFaceareavailableinpremiumstoresandspecialtystoresacrosstheworld.
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