The GRINroznitsa company opened its first convenience stores in Minsk under the Local Famous brand. The chain positions itself as a health food store. This company also owns a chain of hypermarkets and supermarkets under the Green brand.
The opening of the first five stores took place on June 21. By the end of 2024, it is planned to open about 30 retail outlets.
At Locally Famous stores, shoppers can find all the products they need in one place. The assortment includes a wide range of meat, poultry, vegetables and fruits.
The positioning of the network is formulated in the main slogan – taking care of your health begins with proper nutrition.
"We believe that each of our customers is responsible in choosing goods for their family. We try to inspire people to a healthy lifestyle, telling them that proper nutrition can be not only healthy, but also tasty. To do this, we have taken care of helping our customers in choosing “Healthy snacks”, “Sugar-Free”, “Gluten-Free” products and other healthy products, and we also sell only biodegradable bags,” comment representatives of the new chain.
It is also reported that products in Locally Famous stores are carefully selected by quality experts.
In addition to food products, the store has a wide range of household ecological chemicals and household goods, and also has a self-service coffee machine.
In addition to food products, the stores widely offer a segment of prepared food: soups and salads, cheesecakes and pancakes, hot dishes and sushi, and much more.
With the opening, a number of special offers launched online.