Data from the Listonic application, used to create shopping lists, show that the Beskidzkie brand recorded an unprecedented increase in interest in July.
Beskid Fingers wanted in stores
In recent months, the Beskidzkie brand's share in the category of pretzels and crackers has been stable and amounted to around 14-18%. After the fire and a wave of support on social media in July, this share increased to 49.1%. In the last four weeks, including August, this growth was even more impressive, reaching 58.4% – says Magdalena Garus, PR Manager at Listonic.
As he adds: "Shopping lists are a difficult test for brands. The easiest and fastest way for us is to add the product itself to the shopping list. However, when we want to buy a specific brand, we put it on the shopping list. This is especially important when more people use the list in the household."
Aksam's turnover increased by about 10%
Comparison of data from the third and second week of July shows that in independent and soft franchise stores up to 300 m2, Aksam's turnover increased by about 10%. In the fourth week, this increase amounted to over 40% (compared to the third week). At the same time, sales of the entire category of salty snacks, such as sticks, pretzels and slices, increased by 13% – informs Monika Magryta, CMR analyst.
Aksam, alongside Lajkonik Snacks, is one of the leading producers of salty snacks. According to CMR data, they account for 75% of the sales volume and 77% of the turnover. Listonic analyses have shown that between June and July of this year, brand loyalty in this category has almost doubled: from 5.5% to 9%.
