Fenwick is celebrating this year’s summer of sport as it launches its third campaign of 2024.
Summer GB will run across all eight of the retailer’s department stores until 15 September and includes campaign windows, pop-ups, takeovers, exclusive products, new brand launches and limited-edition products.
Fenwick said the new campaign celebrates “a life spent outdoors, with long joyous weekends, weddings, festivals and games with friends”.
The retailer has partnered with Sweaty Betty and These Girls Run for a series of running clubs at select stores, which will conclude with a brunch featuring acai bowls and smoothies for all participants.
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At Fenwick’s Bracknell, Kingston and Newcastle locations, bakery and patisserie Mason+Rye will sell handmade athletic gingerbread person and a fine patisserie gold medal inspired by the summer of sport.
Throughout July and August, Mason+Rye will also feature build-your-own Champagne and strawberries and cream pop-ups.
Meanwhile, the retailer’s in-house restaurants, Fuego by Fenwick, will offer a limited-edition cocktail menu, bottles of Nyetimber x Team GB Limited-Edition Classic Cuvee, and a bespoke smoothie menu in celebration of the campaign.
The retailer has also transformed its Mason+Rye Terrace at Fenwick Bracknell for a series of brand takeovers, first with Moet & Chandon until 22 July and later with Mirabeau Alfresco from 23 July to 31 August.
Fenwick is also bringing back its Summer Beauty Tote Bag this year, which is available to customers who spend £180 or more on beauty in-store or online.
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