Fanta® Beetlejuice Zero is an apple-lychee flavoured product available in bottles and cans with a black and white pattern. The packaging features the film's titular character, played by Michael Keaton. The brand also referred to Beetlejuice Beetlejuice through a limited edition of all variants available on the Polish market. Fanta® Orange and Fanta® Orange Zero will feature Jenna Ortega as the film's Astrid, while Fanta® Shokata Zero will feature Monica Belucci as Delores.
In addition, the packaging will be equipped with QR codes that, when scanned, will redirect consumers to experiences in the Coca-Cola app.
“We have a series of Beetlejuice-related consumer activations in the works that we will be rolling out over the coming months,” says Ibrahim Salim Khan, vice president of global category strategy for Fanta at Coca-Cola.
The new flavor is already available in selected Dino and Żabka stores, in 0.5l bottles and 330ml cans. From the beginning of September, it will also be widely distributed, just like products in limited packaging.
