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EXPERT | When dealing with real estate in Ida-Virumaa, you need to be your own person

ЭКСПЕРТ | Занимаясь недвижимостью в Ида-Вирумаа, нужно быть своим человеком

The use of artificial intelligence in real estate is based on data analysis, and this data must be accessible, but the quality of service is becoming increasingly important, Karel Aasrand, Director of Service Management at Riigi Kinnisvara, and Janek Hintsov, Head of Newsec’s Estonian division, told Äripäev radio, writes dv.ee. “If you send a good salesperson from Saaremaa to sell in Ida-Virumaa, they will most likely not cope,” Hintsov answered the question of whether a person should be “one of the locals.” “A person should be a local, they should know local companies, and be able to communicate in Russian. The expectations from such a person are more in terms of communication. I have noticed that local companies are more likely to call you than send you an email.” Speaking about commercial real estate, Hintsov noted that young people consider the working environment to be extremely important, and moving from a class B building to another similar one will not bring them satisfaction. In his opinion, the time has come when tenants of class B real estate can start moving to class A. Read more on dv.ee.

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