- Per store, both the average number of transactions and the number of packages sold were higher than a year ago.
- In July 2024, customers of small-format stores bought an average of 3.9 product packages (a slight increase compared to the same period in 2023) and paid an average of PLN 24.43 for their purchases, which is 6% more than a year ago.
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We put more in our baskets. Frozen food and dairy are on top, beer and vodka are down
Beer sales down
Despite high temperatures and major sporting events in July, sales fell in the most important category for small-format stores, beer. In July 2024, customers of small-format stores bought 10 percent fewer liters of beer than a year earlier . After the Polish national team was eliminated from the Euro 2024 tournament, even the final match did not bring spectacular increases in beer sales. On the last day of the tournament, crisps sold much better than usual.
High temperatures in July 2024 did not translate into an increase in impulse ice cream sales in small-format stores (the number of receipts featuring this category was 3% lower than in the equally hot July 2023) or carbonated drinks (a 3% drop in the number of transactions). However, pure water appeared on receipts more often than a year ago.
Energy drinks down, functional drinks up
Energy drinks, which can only be sold to adults from January 2024, recorded several percent sales declines compared to July 2023. Customers of small-format stores were more willing to reach for isotonic drinks than a year ago (the number of receipts increased by 20%). Functional drinks, i.e. those with added vitamins, microelements and other ingredients that have a beneficial effect on health or well-being, continue to be a sales hit – in July 2024, sales per liter increased by 70%, while the number of receipts on which this category appeared increased by 50%.
Declines in e-cigarettes
According to transaction data collected by CMR, in July 2024, disposable electronic cigarettes were sold less in small-format stores than a year ago (a 27% decrease in the number of transactions), while customers were more likely to reach for e-cigarette liquids and pods. According to research, traditional cigarettes and tobacco heating inserts also recorded small, several percent decreases in sales compared to July 2024.
July was another month in which basic food products such as oil, flour, butter and milk saw sales declines in small-format stores . Products used to prepare preserves for the winter – gelling sugar and vinegar – also sold worse than a year ago. In the second half of July 2024, sales of salty sticks increased dramatically, which customers bought in a gesture of solidarity with Aksam, whose factory was damaged by a fire. In the third week of July, sales of the entire category were about 13% higher than usual, but at the end of July and beginning of August, sales were only slightly higher than in the other weeks of the summer.
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Small-format stores up to 300 m2 include: small grocery stores up to 40 m2, medium grocery stores 41-100 m2, large grocery stores 101-300 m2, specialist alcohol stores.
