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Even more AI in the Klarna app, new partnership with Airbnb platform

Jeszcze więcej AI w aplikacji Klarna, nowa współpraca z platformą Airbnb
  • Today, the assistant empowers consumers to shop by providing personalized product recommendations, expert advice, category and brand comparisons, and access to customer reviews, all quickly and easily.
  • Among the new features of Klarna’s AI assistant is advanced support in searching for specific products.

Klarna users can compare offers from different brands, find information about the products they are interested in from different stores, all within a single chat interface.

– Modern consumers expect personalized and intuitive shopping experiences. Klarna fits perfectly into these trends, combining advanced artificial intelligence technology with the need to simplify the purchasing decision-making process. The ability to analyze user preferences and provide them with relevant recommendations in real time. Klarna is revolutionizing the way consumers can shop online – said Łukasz Dwulit, Head of CEE at Klarna.

Smart shopping with the Klarna app

Klarna app users can browse reviews and testimonials from other shoppers, as well as price history. Additionally, if a customer finds a product they are interested in, they can make a purchase directly in the app. The assistant recommends products based on the user's preferences, increasing the relevance and satisfaction of the shopping experience. From the Klarna app, purchases and returns from different stores can be managed in one place. In addition, users can store digital versions of all their loyalty cards there and manage them from their mobile devices.

“Klarna is a leader in harnessing the power of AI to deliver tangible benefits to customers. We are excited to continue this partnership and demonstrate the power of AI at scale,” said Brad Lightcap, COO of OpenAI.

Market research shows that consumers increasingly expect seamless, technology-driven shopping experiences. Recent data from the IBM Institute for Business Value shows that 3 in 5 consumers would like to use AI when shopping, and 80% of consumers who do not yet use AI for this purpose are interested in exploring its potential to help them find products, deals and promotions.

The AI assistant was launched by Klarna in February 2024, and the current development of its functionality is another milestone in the company's development and meeting the shopping needs of consumers. Until now, the assistant has conducted conversations with customers as part of customer service, reducing the service time from 11 to 2 minutes. The assistant is available in 23 markets around the world, 24 hours a day and communicates in over 35 languages.

In recent years, Klarna has introduced new features to its app to meet the growing range of consumer needs. In 2022, the company integrated price data for 5.8 million products, which are updated daily to ensure that its customers always have the best offer for the product they are looking for.

Klarna becomes a partner of the Airbnb platform

Klarna has also established a global partnership in 25 markets with the online platform Airbnb, including Poland. This is the first such partnership in our e-commerce market, which allows payment for short-term rentals in the option "Pay in 3 installments 0%".

The tender won by Klarna to handle deferred payments for Airbnb guests is a major step forward in the development of the brand's flexible payment offer
in the tourist services segment.

– We are convinced that our cooperation will bring many benefits to Airbnb users and our customers. We know that the possibility of choosing flexible payment methods can significantly improve the comfort of traveling. We are therefore pleased to be able to offer the option of three interest-free installments, which makes bookings even more convenient – emphasized Matthieu Bondu, Klarna Business Development Lead CEE.

Klarna's "Pay in 3 0% installments" offer allows you to split your shopping costs into 3 installments without additional costs or interest (if you pay your bill on time). Simply link your payment or credit card at the time of payment and the funds equivalent to the first installment will be charged automatically, and the remaining two installments will be charged within 60 days (every 30 days each). The user will receive a notification before each payment is charged. Through Klarna, guests using
With Airbnb, you can also pay for your reservation in full at the time of booking.

Klarna is an Airbnb partner in 25 markets worldwide. In addition to Poland, in the CEE region, the company offers the option of paying for accommodation on this platform in the Czech Republic, Romania and Hungary. Outside the European Union, these include the United States, Australia and the United Kingdom.

In the travel services segment, on a global level Klarna cooperates with players such as Expedia, Booking.com, Turkish Airlines, Lufthansa, Hotels.com and FlixBus.

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