The manufacturer of sparkling and non-alcoholic drinks OÜ City Cider is entering the South Korean market and is eyeing Japan, writes dv.ee. Illustrative photo. Photo: Silver Gutmann
The manufacturer of sparkling and non-alcoholic drinks OÜ City Cider is entering the South Korean market and is eyeing Japan, writes dv.ee.
“There are a lot of people there who value clean food and drinks from the Nordic countries and have high purchasing power,” explained company director Lauri Sild in the export newsletter of the Foundation for Enterprise and Innovation.
Soft drinks are growing in popularity in South Korea, he said. In addition, he was also prompted to expand his business by visits to South Korea and feedback from Koreans about the drinks.
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