The central element of the campaign is a unique activation under the slogan "Testers of order, masters of mess", in which the animals themselves were given a voice. The competition, held on Instagram, will help recruit furry testers who will experience the effectiveness of new products on their own skin (and fur).
Charitable support is also an extremely important aspect of the campaign. Thanks to the "Retweet" function on Instagram, each photo shared with a pet contributes to the collection for the Judyta Puppy Foundation. VILEDA agreed to donate necessary products to the foundation up to PLN 10,000.
Influencers – cooperation with stars of the animal world
As part of the campaign, Esperienza also engaged influencers on all fours who present their lives with VILEDA PET PRO products on their social media profiles, showing their effectiveness in everyday use.
“It is a pure pleasure to work with a client such as Vileda Polska and to be able to support initiatives important to the animal owner community. Especially since our agency pet includes 7 dogs and 3 cats, so we were happy to test Vileda PET PRO," says Katarzyna Pietraczyk-Myśliwy, Social Media Director at Esperienza Agency.v