Theseus opens Empik's way to the used book market in Poland, estimated at PLN 200-300 million. Theseus' offer is 5 times greater than Empik's previous title offer.
– For us, entering Empik is a big business, brand and cultural step. We are entering a market of 7 million customers, which is quite hermetic. It is like a completely new market for us. We are getting support from a strong brand that is now aggressively promoting its marketplace – Miszk pointed out.
Theseus' books will be collected in 300 Empik stores throughout Poland and will be included in the premium service with the option of free shipping. The company plans to sell 30-40 thousand books through Empik in the first month for PLN 1-1.5 million, and next year 1 million books for PLN 25-30 million, increasing the company's turnover by 50-70% y/y.
The head of Theseus declares that he will be ready to buy every valuable brand on this market and will take over all exchange formats. – A solid dominant position on the used book market in Poland will facilitate foreign expansion to the Czech Republic in 2025, and then to large European markets: Germany, France, etc. – informed Miszk.