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Dynamics of the market of franchises has slipped five fold:estimatesofconsultingcompanies

Динамика рынка франшиз просела в пять раз: оценки консалтинговых компаний

For 2024 year in Ukraine was opened about 1500 new businesses by franchises, while in 2023 – almost 7500, the consulting company Franchise Group reported.

The notable slowdown in the dynamics of launching new projects is caused by different causes. “Entrepreneurs are more cautious about investments, delaying the launch of new businesses for six half years or even years,” says Anastasia Sarakuz, PR director Franchise Group.

The same negative trends are said in Franch, which provides consulting services on the launch and development of businesses on franchises.

“Some of our clients already have packaged franchises, but are not announcing them or putting the scaling process on pause, ” said Maria Dorosh, CPO of Franch. – – They cite the following reasons: complicated staffing situation because of mobilization, unstable situation with the energy system and, in general, the complicated situation in the country.”

All in Ukraine about 600 companies sell their franchises. At the state at the beginning of 2023 year in Ukraine acted about 550 companies, developing their networks by franchising model. In 2022 year in Ukraine worked 592 franchisor companies.

Key players in the market of franchises

Among the companies offering development under their own name, the largest are Nova Poshta, Rozetka, Galia Baluvana and Dnipro-M.

In the summer of 2024 year Novat poshta increased network to 30 000 points of service: in June there were 2100 branches and 18 000 points in Ukraine alone.

In the same same time in October the Rozetka network Rozetkareported the opening of the 500th store in Ukraine. In a press-release the company noted that last year it actively expanded its network, opening 125 new stores.

P data URTC, as of August last year the Gal Baluvan network counted more than 950 stores and 172 franchisees in million+cities and smaller populated locations.

According to the latestinformationontheDnipro-M website,thenetworkcounts606salons,amongwhich278ownedand328-franchise.

Source:Delo.ua

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