
Ashan Ashan Retail Russia has summarized the results of development of the segment of goods under its own brands for
Photo: Krykova O./Retail.ru
In present time portfolio STM Ashan includes 16 brands, which include the central brands Every Day, Ashan Red Poultry, Ashan Golden Poultry, and also brands Cosmia, Actuel, Qilive, InExtenso and others. This is over 8 500 SKUs from over 800 suppliers (+14% in comparison with 2023 year), covering different commodity categories and price segments. The share of in turnover STM of Russian manufacturers is more than 88%.
According to the research of the company, 89% of customers are satisfied with their brands Ashan, and 58% are recommended. Over the last year the number of STM products manufactured in Ashan is also actively developing partnerships with Russian suppliers sharing the values of sustainable development. In 2024 the Ashan Responsible Partnership Program “Creating Good” continued to operate. In the cooperation the compliance with standards of quality products is tracked at every step from production to the counter. In 2024 year the number of participants in the “Creating Good” program increased to 21 suppliers. Ashan Ashan Retail Russia shelves represented an assortment of 142 SKU, which is by 38% more annually to year. A progress of sales by responsible partnership in SKUs was 86%. The own meat processing plant in Tambov, which has the status of IV compartment – enterprise high level of protection, consistent with the best world practices in production of chilled products from meat. Assortment includes in includes over 350 SKU: steaks and meat lumpy, meat in marinades, chopped semifinished (cutlets, sausages) and minced meat. The quality of products is traced at “Own trade brands Ashan” remain a key element of the assortment strategy of the company and one of the priority directions of its development. With trends and growing needs of customers in health in 2025 year planned further expansion of the assortment of STM, in tn. including in categories of sporting goods, healthy snacks,fresh vegetables and fruits, cheese, sausage products, and also prepared cooked cuisine, which showed an increase in Sales of STM +40% in