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Dixie chain Dixie opened the first Darkstore.

Сеть «Дикси» открыла первый даркстор

Retail net “Dixie” (part of the in group of companies “Magnit”) has opened the first darkstore in Moscow and began testing a new model of delivery. Till now the delivery has worked onof offline stores “Dixie”. It is expected that darxtors will help to provide higher operational efficiency of the online channel for businesses, and for shoppers – expanded assortment and faster shipping.

Source:

Source: “Dixie” 

Darkstore – is a warehouse, in where it is convenient to store items and quick to assemble orders for delivery to shoppers. In terms of assortment and organization of space darkstores are like common stores, their main characteristic is the absence of shoppers. The first darkstore “Dixie” opened in Moscow at address: Nametkina, 3. Here will gather orders for delivery in several districts in south of the capital.

The area of object is 550 sq. m, the assortment counts more than 5 000 names, including prepared food. In addition, Dixie plans to in the pilot to place an additional assortment in darkstore that will receive increased demand for online shopping.

The Darkstore processes orders through Dixie’s own service (website and mobile application), and also through aggregator partners. Orders delivered by couriers “Magnet Delivery” and other partners. Target delivery time is from 30 minutes.

In 2025 year Dixie plans to test the delivery modelon the basis of darxtors in Moscow and open a number of new objects, increasing their total number by the end of year to 20. In the present time the company is researching suitable sites. Then Dixie will decide about the

“The launch of delivery from darxtor will allow us to improve service to customers, first and foremost, through an expanded assortment and quicker assembly of orders. We see that the greatest demand with our customers and on the market in  is used express delivery, and opening darkstores will allow us to reduce the time to fulfill orders. We also we plan to deliver fresh baked goods and hot coffee from darkstores. To this it is important that the darkstore is close to the customer, so we are busy selecting quality locations. In this year we will test the model of delivery from darkstore in Moscow, and then will decide about further scaling the project. With this Dixy will continue to develop delivery on the base of offline stores, connecting to the service new store points in locations where it is demanded and economically effective” – said Director of electronic commerce of the retail network “Dixie” Sergey Koloshko.

Servicee-commerceDixieby results2024yeargrewmorethanby 200%.Almost90%ofonline saleswentto keyfornetworkregions -Moscowand St. Petersburg,Moscowand Leningradregions.

Dixieopenedthefirstultrasmallstoreinthesmallest region.формата«ДиксиGO!»в Санкт-Петербурге

Покупателимассовожалуютсяна консервыс личинкамичервейв магазинах«Пятёрочка»и «Дикси»

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