Lidl Polska customers can count on a uniform assortment of national press in every store, regardless of location. Thanks to this, they do not have to give up reading while staying in another city. In addition, the chain supports local titles that are available in Lidl Polska stores in dedicated regions.
Lidl focuses on selling press. Poles like to read
According to the report Printed and digital press 2023/2024, prepared by the Polish Readership Research, a total of over 300 million copies of the printed press were distributed last year. Moreover, for over 60 percent For Polish women aged 40 and over, the offline version of magazines is the primary source of information. The reach of the press in Poland in the age group 15-75 is over 80%, of which as much as 45%. are readers of the printed press. The data clearly show that, despite the ongoing development of technology, almost half of us still like to read the paper version of the newspaper.
– At Lidl Polska, we believe that reading broadens your horizons, which is why we offer a wide range of press titles in all our stores. We also know that not everyone can or can use the Internet, such as older people, so it is important that they have easy access to their favorite magazines. For additional customer comfort, the press in most Lidl Polska branches is located in the same place (entrance area to the store), which significantly facilitates shopping. As a socially responsible company, we also support local, independent publishers who write about things important to their communities – comments Aleksandra Robaszkiewicz, Director of Corporate Affairs and CSR at Lidl Polska.
In each of the Lidl Polska stores, it offers over 100 titles: magazines, national and regional dailies, weekly and biweekly magazines, monthly magazines, bimonthly magazines, quarterly magazines and semi-annual magazines. The chain also supports publishers of local titles, of which the total offer is over 120. In addition, Lidl Polska also offers special editions, such as the Your Styl magazine (no. 5 and 7) – with a dedicated supplement, available only in Lidl Polska branches.