
Digital agency AMDG conducted monthly analysis of the effectiveness of brands in social media. The December review reported how personalization helped Euroopt to bring the TikTok account to the Top , where to find ideas for gifts for loved ones and in which community to watch the process of producing meat semi-finished products.
From January 2025 year the research will be conducted with a new methodology. In the updated formula the weight coefficients of analyzed indicators will be revised in accordance with the actual trends of SMM-promotion.
Contact
The first place in the rating in December is still owned trikotazh.by. 21vek.by managed to rise at once to 5 positions and to become 4th. Fifth place is occupied by the page ““Mila“” . Account Kufar lost two lines in the ranking
table
and
took
9th
position.
The
last
in the Top 10
was the
Page
““Three
Prices“,
which
in
November
was
on
the
15th
line.
BRAND
η_SMM
1.
trikotazh.by
4.2
2.
Mark
Formelle
7.0
3.
Svetofor
7.1
4.
21vek.by
8.6
5.
Mila
9.2
6.
Euroopt
9.6
7.
Amy
Furniture
10.2
8.
CONTE
11.7
9.
Kufar
12.5
10.
Tri Prices
13.1
11.
MTS
13.3
12.
A1
15.3
13.
life:)
15.9
14.
5
Element
16.1
15.
AutoStrong-M
16.5
16.
The Island of
Purity
and
Taste
17.6
17.
MakeTravel
19.4
18.
Fixprice
20.5
19.
OZ
OZ
21.2
20.
SLAVIA
21.4
21.
Belwest
22.3
22.
Belorusneft
22.6
23.
kvitki.by
22.6
24.
Aquapark
Lebyazhiy
24.9
25.
Burger
King
25.2
26.
Dodo
Pizza
26.4
27.
Wildberries.By
26.8
28.
Brestsky
MK
27.0
29.
Huawei
27.2
30.
Belita
27.2
31.
MEGATOP
27.7
32.
av.by
27.9
33.
Belor
Design
31.7
34.
Atlant
31.7
35.
Toys
Polesier
32.6
36.
Hypermarket
Green
33.3
37.
Sberbank
33.3
38.
Belarusbank
34.2
39.
Rosting
36.0
40.
Tree
Knowledge
38.6
41.
Ticketpro
38.7
42.
ABW.BY
38.8
43.
Bellact
39.7
44.
Adukar
40.2
45.
Furniture Factory Progress
42.2
46.
Alpha Bank
43.1
47.
Yves Rocher
44.5
48.
TEZTOUR
44.8
49.
Realt
45.8
50.
Magazine CLANS
47,6
Mark Formelle shared plans for the future collections and in the Society on Contact has announced a collection of inspirational phrases for the new line of clothing. The video, where a girl hangs a motivational poster on one of the city buildings, gained more than 30 likes and 83 comments.
In Honoring the New Year the brand released a joint collection with
Mosfilm.On Limited T-shirts are frames from the popular film “Irony of
Fate, or With a easy ferry!”. Photo in Soviet style, which are attached to the post about the capsule’s exit, has gathered 29 laikes. In average every December post was liked 17 users.
One of the most popular gifts from brands for the New Year is the Advent Calendar. CONTE in
collaboration with LUXVISAGE supported the trend and launched a raffle, the prizes
in which were advent from the brands and the gifts were from the advent calendar.LUXVISAGE and online shopping from CONTE. More than 7.7 thousand people participated in the raffle as that’s that’s how many users left a comment under the post on CONTE’s account. The post received 2.8 thousands of tags “likes.”
CONTE
and
A1
have swapped
places.
The
leadership
is now
owned by the
telecom operator.
The
““Belorusneft“
has managed
to rise
up
to
a
line
up
and
stay
3rd.
The
4th
place
is
Priorbank, which
in
November
was
5th.
On the
9th line
is
the
account
“Brest
MK“.
In
the
end
of the
autumn
the
manufacturer’s
page
was
the
10th.
The
““Belita“ dropped
from
2nd
to
10th
position.
BRAND
η_SMM
1.
A1
4.6
2.
CONTE
5.5
3.
Belorusneft
8.8
4.
Mark
Formelle
9.8
5.
Priorbank
9.8
6.
ABW.BY
10.2
7.
Belavia
10.3
8.
MTS
10.4
9.
Belita
11.7
10.
Brestsky
MK
11.7
11.
Sberbank
14.5
12.
Hypermarket
Green
15.8
13.
LG
LG
15.9
14.
Kufar
16.4
15.
Red
Food
17.6
16.
AutoStrong-M
18.2
17.
OZ
19.3
18.
Adzenne
Honar
19.8
19.
MTBank
21.5
20.
Savushkin
product
21.8
21.
BelorDesign
22.2
22.
Corona
22.8
23.
Volkswagen
23.7
24.
Mazda
23.8
25.
Bank
VTB
24.0
26.
21vek.by
25.8
27.
kvitki.by
25.8
28.
Hyundai
27.9
29.
Land
Rover
29.0
30.
life:)
30.0
31.
Spartacus
30.4
32.
Jaguar
30.6
33.
Ticketpro
30.7
34.
Amy Furniture
32.0
35.
Belinvestbank
32.2
36.
AUTOIDEA
33.8
37.
TEZ TOUR
34.0
38.
ZROBIM architects
34.5
39.
Bank Dabrabbit
37.2
40.
Alpha Bank
37.3
41.
Hippo
37.5
42.
Belgazprombank
37.9
43.
Relouis
38.5
44.
Kravt
38.6
45.
Ganna
40.3
46.
Pizza Tempo
40.3
47.
5 Element
42.2
48.
Realt
44.5
49.
I’M
46.3
50.
Verba
Verba
47.6
Belavia told subscribers about the presentation of new forms for cabin crews. The event was held in the Minsk planetarium. In the creation of the form was participated by Belarusian designers, and also by the flight attendants themselves. See it on the employees of the airline can be already from January 2025 year. The publication about the event received 94 followers “likes”, and 22 users shared the roll with subscribers. In the average recordings Belavia received 53 ratings.
In December the residents of Minsk were expected a New Year’s gift – the launch of three new stations of the metro. The telecom operator MTS also made its contribution to the development of the metro. On its page in Facebook the
company told about the completion of the preparation of network
on the new section of Minsk metro. The news gathered 25 likes. Total on the page of the brand for the month analyzed month there were 21 new posts, each of which received an average of 7 likes.
Belita in December has significantly increased activity on the account compared with the previous periods. While in November
the
brand’s
page
published
2
recordings,
in
December
the
number
increased
to
11.
The most
notable
of
these was
the
pick of
goods that
will
help
girls
“shine
brighter”.The heroine of the video warns that you should only buy them if you are ready to be irresistible.
The record has been rated
by
13
subscribers.
One Classroom
In December
““Euroopt“
has
gained leadership
and
moved
two lines up,
than
at
the
end of
the
fall.
Mirtrik
has lost
one
position,
to find himself
2nd,
and
CONTE
has settled
in
3rd
place.
A1
A1
account
was
9th in
November
and
was
9th
in
the
December
rating
was
7th. Savushkin
lost
one
point and
at
the
end of
the
year
was
fixed
at
8th
position.
BRAND
η_SMM
1.
Euroopt
3.9
2.
Mirtrik
4.8
3.
CONTE
6.3
4.
Mila
8,7
5.
Brest MK
9,3
6.
Bonna
Image
11.3
7.
A1
A1
11.7
8.
Savushkin
product
12.6
9.
Kufar
13.3
10.
Mark
Mark
Formelle
13.8
11.
The Island of
Purity
and
Taste
14.4
12.
The Tree of
Knowledge
15.0
13.
Tri
Prices
15.2
14.
Furniture
Factory
Progress
15.3
15.
AutoStrong-M
15.8
16.
Wildberries.By
16.9
17.
Almy
18.0
18.
MTS
19.5
19.
MEGATOP
20.3
20.
Belarusbank
20.6
21.
Pinskdrev
21.5
22.
Atlant
22.4
23.
Santa
22.4
24.
Beltelecom
24.2
25.
Voka TV
25.5
26.
Hypermarket Green
26.2
27.
Bank Dabrabyt
27.3
28.
E-dostavka.By
28.3
29.
Belwest
28.4
30.
Dobronom
29.1
31.
Belinvestbank
29.9
32.
av.by
30.4
33.
Neighbors
31.5
34.
Krasniy Pischevik
32.8
35.
TM Ganna
32.9
36.
Volkswagen
33.7
37.
5 Element
34.1
38.
Spartacus
34.5
39.
Travel agency Geography
35.2
40.
Groszyk
35.4
41.
kvitki.by
39.0
42.
OMA
39.4
43.
Pay
41.1
44.
Kommunarka
41.2
45.
Bank BelVEB
41.7
46.
Yves Rocher
41.8
47.
NELVA
43.7
48.
Belpochta
44.2
49.
Elektrosila
44.5
50.
Verba
46.0
“Brest MK”
told subscribers about how sausages are made in shops . The video with a detailed description
of the multistep process was viewed by more than 2.5 million people. Almost 700 of they rated the publication “class”, and in the comments, which numbered 18, viewers wrote their opinion about the products of the meat processing plant.
“Euroopt” told subscribers, how to attract luck for 2025 year with the foods on
the
holiday
table.
A guest
chef prepared
original
stuffed
eggs
in
the
“snake’s
eye” form.
The video
is prepared
in
the
project
“Eat
for
health!”,
which
is
going
and
on
YouTube channel network.
The
publication
with
the
recipe
in On
Classmates
gathered
40
tags
“likes”
and
took
the
third
place
in
the number of likes
for
December.
The
““Milah““
and
CONTE
have swapped
places.
Mila’s
Account
became
3rd,
and
the 5th
place
went to
the
community
CONTE.
“Euroopt” has
grown
by
3
positions.
Now
the
network
of
supermarkets
is
on
the
6th
line.
The ““Ami
Furniture““
has lost
one
position.
and
at the
end
of
the
year
took
the
9th
place.
Top 10
brands
in
Instagram the
ZIKO account.
In
November
the
network
of
jewelry
stores
owned
the
17th
line.
BRAND
η_SMM
1.
Mark
Formelle
5.2
2.
21vek.by
5.6
3.
Mila
5.7
4.
5
element
7.7
5.
CONTE
9.6
6.
Euroopt
10.3
7.
Fixprice
10.8
8.
Tri
Prices
12.8
9.
ZIKO
12.9
10.
Amy
Furniture
12.9
11.
LUXVISAGE
13.6
12.
trikotazh.by
14.0
13.
Relouis
14.4
14.
The Island of Purity Purity and Taste
16.4
15.
ZROBIM architects
16.8
16.
SLAVIA
17.2
17.
Dobronom
17.6
18.
Belita
18.4
19.
BelorDesign
19.4
20.
OZ
20.5
21.
MEGATOP
21.3
22.
Dodo Pizza
21.5
23.
Marko
22.8
24.
Hypermarket Green
23.8
25.
LESS
26.5
26.
Belwest
Belwest
26.8
27.
Elema
28.1
28.
Elektrosila
29.5
29.
Aquapark Lebyazhiy
29.5
30.
Travellab
30.7
31.
Burger King
31.9
32.
MakeTravel
31.9
33.
CAPRICE
32.6
34.
Mirtrik
32.7
35.
TEZ TOUR
34.3
36.
Belavia
34.4
37.
Milavica
35.4
38.
Galanteya
35.5
39.
Yves Rocher
36.6
40.
AutoStrong-M
37.7
41.
TRC Galleria Minsk
37.7
42.
Makey
Makey
37.9
43.
Gulliver
38.5
44.
Pinskdrev
39.6
45.
Neighbors
40.8
46.
E-dostavka.by
41.0
47.
OMA
41.1
48.
Cravt
41.7
49.
Corona
42.1
50.
Realt
Realt
49.3
“Instagram” location for photos is a great way to increase the media exposure of the brand. 21vek.by used this marketing approach and placed its photo zone in “Sandbox” in Minsk. The news of the appearance of the Sandbox in Minsk.The new place for winter photos was the second in the number of favorites in the
community 21vek. after the draw. The video reached more than 305,000 users, and
received 11.6,600 thousand likes.
The online hypermarket helped customers not only to take photos, but to choose gifts for their children. The video with a girl who chooses gifts for the New Year in “one or another” format, was seen 302 thousands of users, and rated more than 11 thousand times.
“5 element” immersed subscribers into the
atmosphere of childhood, telling about discounts in the network of stores in a non-standard format. The page was published 2 videos, whose heroes under a tell a poem about New Year’s promotions. The coverage of each video exceeded 780 thousand views. Maximum number of likes compared with other Reels –
4.9
thousands
–
has
received
videos
with
lower
coverage.
In addition to
promotions
and
discounts,
the company
has
conducted
four
raffles,
and
also
compiled
a
Gift List
for
the
characters
of
popular
New Year’s movies.
The
post
with gifts
that
would
definitely
like
the famous characters,
/>
Mark Formelle decided to diversify the holiday atmosphere and hosted a pajama party for bloggers and friends of the brand. The feature of the event was the pajama dress code. Brand prepared for guests interactive zones, and after brunch participants party were waiting viewing New Year’s film. The video report of the event has reached 145 thousand users and received more than 7,1thousands of likes. The video has been commented on by 37 users.
X
In December “Beltelecom“ was 4th, displacing Belarusbank to 5th position. MTBank and Belgazprombank also changed places. Belgazprombank has risen by a point up and took 6th line. MTBank in December took 7th place. From 11th to 9th line moved Bank RB. Following Top-10 account KVITKI.BY, whose position has not changed.
BRAND
η_SMM
1.
A1
2.0
2.
MTS
MTS
2.2
3.
life:)
3.1
4.
Beltelecom
4.7
5.
Belarusbank
4.8
6.
Belgazprombank
5.9
7.
MTBank
7.4
8.
Biblio-bookshop
7.5
9.
Bank
RB
9.0
10.
KVITKI
BY
9.2
11.
Belpochta
10.2
The Page
life:)
posted
news about
the
return
of
the
Ponyrog.
With
its
help
Belarusians
can
send
bright
paper
cards to
their
loved ones,
to
thank
they
for
a
year
spent
together.
The
record
of
the
event
was
seen
by
more
than
140
users.
A
Post
with
a
visualization of
all
the
people
of
Earth
in
December appeared on the
Bank
RB account.
Burning
deadlines
and
hats,
as
as
in
the
image in
the
post
of
the
key
attribute
of
everyone
who
is
trying
to
have
everything.
The
record has been rated
3
users.
TikTok
The
leader
in
TikTok
in
December was the
account
Burger
King. The
second
level
effectiveness
is
the
Page
“Dodo
Pizza“.
November’s first
place
–
Aviasales
–
positioned
on
3rd
position.
From
6th
to
4th lineThe Community
AUTOIDAYA moved
.
Alpha-Bank
in
December
was
5th,
in
November the
Community
occupied
3rd
line.
The 7th place positioned account “Euroopt”, which in the end of Autumn was 17th. 10th line owns the page KVITKI.BY, though in November the ticket operator closed the 20th.
BRAND
η_SMM
1.
Burger King
6.3
2.
Dodo Pizza
6.9
3.
Aviasales
8.4
4.
AUTOIDEA
8.9
5.
Alpha Bank
10.8
6.
BELA-KOLA
11.6
7.
Euroopt
15.6
8.
OZ
16.0
9.
Aquapark Lebyazhy
19.3
10.
KVITKI BY
19.4
11.
Miniso
19.7
12.
KFC
20.2
13.
21vek.by
20.7
14.
Surprise.by
21.1
15.
Cinema Spaces mooon
21.1
16.
Mak.by
21.3
17.
Kommunarka
21.6
18.
GIPPO
21.8
19.
Zoobazar
24.0
20.
Betera
24.3
21.
av.by
24.6
22.
CHIILZ
24.6
23.
A1
24.7
24.
Eva Clinic
25.1
25.
MEGATOP
25.6
26.
Dobronom
25.8
27.
life 🙂
26.1
28.
Spartacus
26.5
29.
Mila
26.9
30.
Mark Formelle
27.3
31.
DYNAMI:T
27.3
32.
Helix
27.8
33.
Salmo
28.5
34.
MTS
28.6
35.
BelorDesign
28.8
36.
Tri Prices
30.8
37.
AURA
30.9
38.
House of Natural Cosmetics
32.1
39.
TRC Palazzo
33.3
40.
FRUDOZA
35.8
41.
Snickerhead
36.0
42.
TRC Chervensky
36.3
43.
Paritetbank
37.0
44.
Groszyk
37.2
45.
Ofiston
37.3
46.
TC Galleria Minsk
37.7
47.
PepsiCo
37.8
48.
SHAGOVITA
38.1
49.
Babushkina Krynka
38.3
50.
Realt
39.2
Burger King recommends subscribers to be cautiouswith your wishes. In the joking video the hero tells how he dreamed to go to Burger King every day, and in the reality of his request has totally in an other way. The video became the most visible on the brand’s page, gaining almost 230 thousand views and more than 20 thousand likes. In comments users shared similar stories of making wishes.
In December Burger King launched a video collaboration with Alfa Bank. The brands filmed a mini-series, thefirst
TheAlphaBankPagehaspublishedthecontinuationofthemini-series.Thecoverage
Euroopt decidedtoincreaseactivityontheiraccountthroughpersonalization.In
AverageDecemberDecemberpublicationsofthesupermarketnetworkreceived1.7thousandtagsof”likes”andabout200thousandviews.
Methodology
IntheStudyoftheeffectivenessofleadingsocialnetworkstheAMDGexpertsanalyzenotonlyquantitative(numberofsubscribers),butalsoqualityindicatorsofpagemaintenance(ERday/ERpost-ratiooflikes,comments,repostsandsavingsofpoststothe number ofsubscribersinadayandperpost respectively).
In addition, the frequency with which thecommunities are maintained is taken into account.
The brand that receivesthe lowestvalueofthesum ofthethreemetricsis rankedfirst.
Thebrand that receivesthe lowestvalueofthesum ofthethreemetricsis rankedfirst.