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Differentiating a cruise business with Disney

ttle to choose between one liner and the next. That is unless a cruise is themed, and what better brand to do this, than Disney?    Disney is about more than films and merchandise – they’re rather good at cruises and at leveraging loyalty too. Their Castaway Club is designed to lock in customers after just one voyage and keep rewarding them at 25 sailings and beyond! Yes, you heard correctly, some people actually go on more than 25 Disney cruises.

The post Differentiating a cruise business with Disney appeared first on Loyalty Magazine.

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