The Detsky Mir company found out when most Russians buy goods for school.
Source: "Children's World"
21% of those surveyed answered that they had already purchased the bulk of the necessary goods for school and would buy the rest over the summer. 7% of respondents purchase school supplies and clothing in June, 21% of buyers choose July for school purchases, and almost half of respondents (more than 44%) leave the issue of preparing for school until the last summer month.
“Every year, schoolchildren with their parents and grandparents come to our stores from mid-July. And we understand how important it is to maintain the availability of school supplies for every parent of a schoolchild in our country. Key items of stationery and backpacks from our own Erhaft brand will be sold at the same prices in 2024 as in 2023. Last year, more than 25 million units of school goods were purchased at Detsky Mir, that is, every student in Russia had at least 1 item from our collections. This academic year, about 18.3 million students plan to go to school, and we understand that everyone will come to the store or order something online from the school assortment , ” commented PR Director of the Detsky Mir Group of Companies Natalya Rychkova.
Almost 2 thousand respondents took part in the customer survey, which took place in early June on the official pages of Detsky Mir on the VKontakte social network, as well as the retailer’s Telegram channel.
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