Desperados in its latest campaign “The Beer With Latin Vibe” encourages consumers to release their fantasy and live the full life. The inspiration for the campaign are symbols and motifs drawn from contemporary culture Latin.
Latin vibe
The latin brand’s Desperados latest campaign “The Beer With Latin Vibe” transmits energy of Latin America m.among others, to European markets. The activities being starting spots on television being
reinterpretations of Latin climate, that is, a combination of loose and fiery energy.
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In Global advertising is appearing also Polish accent – in one spot you can see Reto – a popular artist of the young generation, who is not afraid to live in In agreement with himself. This is not the first of his collaboration with Desperados – his creative “Gasolina”, using the musical motif Cancion Del Mariachi from the cult film
“Desperado” supported the last year’s activation of the brand. Now the artist can
be seen in the latest spot assessing the new
positioning Desperados and upcoming activities.
New campaign Desperados phot. mat. press
– Desperados is the only brand with Latin roots in the Polish market beer tastes, a Global campaign is a modern reinterpretation of Latin climate and begins a new, exciting chapter for the brand. Considering the expectations of
consumers, we refer to the popular among young adults trend latino, to encourage to release your fantasy and live fully – explains Emilia Wróblewska,
senior brand manager Desperados.
Spots broadcast will from 7 January on national and
thematic stations. The television commercial is a preview of other activities, the details of which will be disclosed in the coming
weeks.
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Reto in campaign Desperados. There is also lottery
For activities ATL brand, communications digital and in social media in PolandresponsibleisagencyArtegence.Mediahasplannedandpurchasedthemedia houseStarcom.ActivitiesPRare ledbyagencyHope.TheproductionglobalideacreativeandspotsareresponsibleagencyLePubMilano,productionPrettyBird.
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