Deliveroo and Hurr have teamed up to offer a “first-of-its-kind partnership”, bringing luxury rental designer dresses directly to customers’ doors in as little as 20 minutes.
Launching just in time for party season, the new collaboration will allow Deliveroo users to rent pre-loved high-end fashion pieces from Hurr’s platform directly through the Deliveroo app.
The delivery giant said shoppers within central London will be able to browse through a curated selection of more than 50 luxury and premium dresses from brands such as 16 Arlington, Santa Brands, Self-Portrait, Nadine Merabi and Rixo.
“The partnership will make it even quicker and easier for customers to access and rent pre-loved designer items, adding a new level of speed and accessibility to sustainable fashion,” it said.
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Hurr customers currently receive their rentals through its 24-hour overnight delivery service but this will be cut to 20 minutes through Deliveroo.
The delivery platform’s chief operating officer Eric French said: “It is an industry first for the rental fashion market, and will make high-end fashion even more accessible and bring a new level of luxury and convenience to our customers.
“This marks our first step into the fashion space, and we’re excited to welcome more partners to Deliveroo Shopping as we continue expanding the variety for our customers.”
Hurr founder Victoria Prew added: “We’re thrilled to be launching on-demand fashion rental in partnership with Deliveroo this festive season.
“You can select and rent your dresses from Hurr to your door faster than ever before, in as little as 20 minutes. Customer experience is at the heart of Hurr and this unique partnership will deliver your last minute or planned party wear looks to your door faster than fast fashion itself.”
Deliveroo Shopping has continued to grow since its launch last November, with consumers now able to purchase DIY items alongside homeware, toys, flowers, baby items and gifts.
Recent partnerships announced include the likes of B&Q, Ann Summers, Boots, and Screwfix as well as The Perfume Shop.
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