
Decathlon has launched a new subsidiary dedicated to identifying and developing new growth drivers.
An independent entity within the French sporting specialist, named Decathlon Pulse, will explore new ways to expand the brand’s footprint and invest in innovative people and businesses that share its values.
The retailer said the subsidiary will have the capability, means and agility to “explore new frontiers” and drive additional long-term growth.
This will include building new concepts with “strong potential” to create standalone new businesses, investing in highly innovative companies, and acquiring forward-looking sports brands and sporting goods distributors that have “trailblazing” business models.
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Decathlon has appointed Franck Vigo as chief executive of Decathlon Pulse and its global chief executive Barbara Martin Coppola as chair.
Vigo has worked with Decathlon for over 20 years, most recently as general secretary.
He said: “Today marks an exciting new journey for us as we launch Decathlon Pulse, driven by a passion for sport and a singular vision to continuously enhance our impact on people’s lives.
“We believe the best way to do so is to build long-term relationships with game-changing companies and people, in which we invest while maintaining their full autonomy to create a better sports industry.”
Coppola added: “Decathlon Pulse will be dedicated to finding new growth levers and game-changing innovations in the sports market. I can’t wait to see what the team achieves in the future.”
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