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Danacol with a new product campaign

Danacol z nową kampanią produktową

Danacol is a line of products containing plant sterols that lower blood cholesterol levels.

Consumers can choose from Danacol in the drinking yogurt version (available in classic and strawberry flavors – only in the Biedronka chain of stores) and a dietary supplement in the form of sachets (available only in pharmacies).

As part of the campaign, a 30" TV spot was prepared, presenting both product variants: both yogurt and a dietary supplement. 15" and 6" formats were also created, each focused on one of the available product forms. The spots are based on a light song referring to the famous Bee Gees hit: Stayin' Alive. A digital campaign has also been planned.

The VML agency is responsible for the local strategy and creation in cooperation with Ilmatic (production), Badi Badi (post-production) and Beat Shop (sound production). The director was Filip Berendt and the photographer was Wojtek Rudzki. EssenceMediacom is responsible for media purchasing.

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