Australian shoe brand Ugg is forced to change its name after a lost long battle with an American company having rights to this trademark .
Decades of conflict. Ugg no longer as Ugg
Brand of footwear “Ugg Since 1974” is abandoning the first, most famous, part of its name outside Australia and New Zeeland from there it will be known in the international arena as after straight “Since 1974.” This is the effect of the legal victory of the American company Deckers Outdoor
Brands, which owns the rights to the brand “Ugg” in over 130 countries – informs service
retaildetail.eu.
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Bankrupt, but their shoes still will be in stores
Ugg -. what stands behind this name
The term “ugg” is commonly used in Australia in reference to the type of shoes from oving leather, which are produced locally since the thirties XX century. Popularity of these shoes increased in the 60s XX century thanks to surfers, after which officially the company “Ugg Since 1974” was established.
From the county Australian entrepreneur Brian Smith registered in 1985 the brand name “Ugg” in the United States. The rights
took over in 1995 year the company Deckers Brands, which has from that time conducted legal
action against the use of this name outside Australia and New Zeeland.
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