This opinion, and also vision of the main trends of development of the milk shelf was shared by Gleb Timganov, head of the Management Category “Dairy products” TS “Perekryostok”, speaking in the business program of the Dairy Tech 2025 exhibition.
Photo: Ageenkova A./Retail.ru
The rise in the cost of milk fat in 2024 year is an important factor which affects today the development of the milk market. According to experts, this will lead to the consumer demand to reallocate to foods with lower fat content: “For example, in sour cream consumers will switch from 20-25% to 10-15%. In the Gleb Timganov noted that the growth of interest in the audience in products for the right nutrition and healthy living, and, responding to this need, retailers will strive to develop the variety of Healthy products, dairy products enriched with protein, and Greek yogurts. In 2024 the share of high-protein products in the modern milk category increased in Perekryostok from 3.9% to 9.3% (high-protein beverages, puddings). “It is clear that the market is not Another trend is related to “This is already a huge share, which cannot not not The intensifying competition among grocery retailers and development of the channel hard-discounters, who already offer milk products, is leading to that the chains seek to develop exclusive assortments, increase the share of CVP products, their own brands. With this STM retailers will offer primarily in medium and
