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Crocodile tears over local stores. We wish that they would last, but for shopping we choose otherstores.

Krokodyle łzy nad lokalnymi sklepami. Chcemy, żeby przetrwały, ale na zakupy wybieramy inne

Media reported that from the market another 2 thousand store has disappeared. How every year is blamed for the increase in labor costs, energy and the transfer of purchases to the internet. But that is really why we are – consumers, because we declare that we want to have local bookstores near yourself, bakeries, vegetable and meat shops, but buy there we have someone other. We what at most once on some time will get for ocet or mayonnaise, and after we wonder you, that the shop doesn’t have. What in this surprising?

How is derived from data PIH and CMR Panel, in October 2024 year. in small stores the number of transactions dropped by 5 percent compared with October 2023 year. Typical transaction suggested at 25 zl a on parcels was controlled by vinegar, because there was an outbreak of fungi. In November in comparison with October 2024 year. total turnover of small-format stores declined by 9.4%, while the number of customers was by 13% lower.

This means, that although we declare willingness to support local shops, we do that at at most small simple purchases and that more frequently. The explanation is that it is more expensive, but the boutique trade will always be more expensive than the factory trade. This was the law of scale. Of course when we buy such standard products as flour, vinegar, milk  a their taste is identical to those cheaper sold at discounts, there is no sense to pay. Often however small shops have exceptional food, from a small artisan bakery or butcher store, which can surprise us with healthy composition and excellent taste. There might already have bent on choosing, but knows that shopping at a small shop is also a conversation with the owner. Unfortunately from the viewpoint of the busy customer, this is often a waste of time. Particularly, that convenience is defined by saving time. This means that the values of the small shop for the modern customer are no longer being values.

No recommendation from influencer

Small shops are also limited reach influence. They have regular customers in the nearest environment, who transfer their purchases to discounters, dark stores or e-stores diminish their everyday outlets. Most often the owners of such outlets are also persons, who know modern marketing have in a small finger. They don’t employ influencers, to recommend their products and store.

Thus as shows from a study Capgemini over half of half of the store.Consumers and consumers (58%) have replaced traditional search tools generative art intelligence (Gen AI) when seeking recommendations of products and services. This is a significant increase in compared with 25% in 2023 year. This means, that we don’t have the interest to enter any thing already in Google, we just expect, that the artificial intelligence will know and something we will recommend. A small shops do not have in bases AI, because they are to be traditional.

There are also small shops on radar influencers. From time to time someone will survive a building with pipes and thanks to their profiles will drive the queues under this point, but after a short time interest drops and the situation returns to a steady, low base.

Will therefore nothing can be done? Does, about how much will we recommend insocialmediathatwhichhasgoodtasteinassortmentorconversationwiththeownerofasmallshopandpurchasesatdiscountersbe intertwinedwithseekingspecialtasteatlocalpoints.

Othersomedayinthepilewantingto buywater,wewill lookaroundthestorepastinthecenterofthe city.

Moreon14January2025inauditionKseniMaćczakinNewWorldafterMorning.

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