The films created as part of the campaign were based on the FOOH concept, and CGI (computer-generated imagery) digital technology was used to create them, thanks to which the content is more engaging and realistic for the audience. The materials are based on showing three Refresher flavors in three Warsaw locations.
The first film will show Pole Mokotowskie, which will be dominated by the Refresher Peach flavor, i.e. peach and passion fruit in the main role. The next two videos will soon be released on Costa Coffee channels and will promote Rondo de Gaulle and Refresher Strawberry, which contains the flavors of strawberry, apple and aloe, and Złote Tarasy with blueberries, pomegranate and raspberries falling into the cup, which are in the taste. Blueberry Refresher.
One of the key elements of the strategy is the development of products from the "iced" category, which is why our offer is dominated by cold fruit drinks, including our sales hit Refresher. We based our promotional activities on an innovative form of communication, FOOH, which allowed us to stimulate the imagination of our recipients and serve them real summer refreshment in Warsaw. Thanks to this technology, we were able to combine two worlds: the real world, in the form of local places, and the one that exceeds the boundaries of realism in the form of impressive Refreshers – says Agnieszka Bobrukiewicz, Commercial Marketing Director at Costa Coffee.
The promotion of video materials will be supported in the brand's social media channels and in the activities of micro-influencers. They.pl agency is responsible for the promotion and production of FOOH materials. The press office and activities with digital creators are run by the Hit The Spot agency.
