This time the rise in prices has stopped, the profits of retail chains are growing, but this is happening due to lower costs and not increased markups, says Rainer Rohtla, Chairman of the Board of Coop Eesti Keskühistu. /nginx/o/2024/07/30/16254978t1h7ab9.jpg)
Rainer Rohtla, Chairman of the Board of Coop Eesti Keskühistu, says that skyrocketing prices have forced shoppers to move more – where possible, purchases are made in several stores and choices are made based on cost. Photo: Oliver Kaur
This time the rise in prices has stopped, the profits of retail chains are growing, but this is happening due to lower costs and not increased markups, says Rainer Rohtla, Chairman of the Board of Coop Eesti Keskühistu.
Translation: Alexander Shkut
More recently, prices in Coop stores have increased due to the increase in VAT, says Rokhtla. At the same time, according to him, there are constantly more discount offers, both in terms of the choice of goods and in terms of the discount percentage. Rokhtla sees changes in consumer habits primarily in the fact that, for example, the growth rate of sales of organic products is slowing.
