- The GfK Consumer Mood Barometer – An NIQ Company, a synthetic indicator illustrating the current mood of Poles in terms of consumer attitudes, amounted to 3.5 points in June 2024, which means a practically identical result compared to the previous month (a decrease of only 0.1 point m/m).
- Since the beginning of this year, the Barometer result has remained positive for the first time since the outbreak of the pandemic in March 2020.
- Representatives of most EU countries are still in worse – but systematically improving – consumer sentiment. In their case, the average for June this year. was -12.9, i.e. 0.3 units better than last month.
Data from GfK – An NIQ Company show that in June this year some key indicators have deteriorated – e.g. in terms of assessing the current situation of one's own finances and the future economic situation of the country. We assess our willingness to spend on durable goods better than a month ago and we are more optimistic about the condition of our portfolios in the future. We continue to observe very clear changes in the long term. A year ago, the components of the barometer were even a dozen or so units worse.
Expert: The lack of visible changes in the main indicator is a signal from consumers that they simply feel safe
In June, the disproportion in results by gender, which was visible a month ago, disappeared. This time the results for women and men were almost identical. There are still very large differences in age division, but they are much smaller than in May – they reach less than 25 units (in May the difference was even 40). Young people (aged 15 to 29) are invariably in the best consumer mood, with the indicator even being over 20 plus. For comparison, respondents from the group of 50-59 and over 60 years of age recorded an average mood index of -4.3 and -2.8 units, which is a very large improvement on a month-to-month basis.
– The "three" currently visible in the Barometer is a result that every entrepreneur would have "taken blindly" a year ago. The lack of visible changes in the main indicator is a signal from consumers that they simply feel safe. And this is hardly surprising. The lack of strong economic turmoil, stabilization in the labor market and a strong reduction in inflation are factors that allow us to open our wallets a little wider than before and to unfreeze non-essential expenses. This is a good time for the market, which – we hope – will last for a long time – says Barbara Lewicka, Senior Director at GfK – An NIQ Company.