Coggles is to remain as an online-only retailer after new owner Frasers Group replaced its standalone store with its Flannels fascia.
The luxury platform, which was snapped up by the retail giant in June, opened a 4,000sq ft flagship in Alderley Edge back in 2017, inside a restored former NatWest bank.
However, since then the store has since been refurbished and reopened on 31 October as a Flannels boutique store housing a selection of accessories and luxury clothing.
Related Story
Frasers managing director of premium and luxury David Epstein told Retail Gazette: “Coggles will continue as a digital platform with a separate team in Manchester”.
The sports direct owner snapped up the luxury platform from THG in June as part of a strategic multi-year partnership with the online group that sees Frasers Plus credit offer integrated into its Ingenuity platform.
Frasers has been ramping up the roll out of its Flannels fascia as part of its ambition to “extend luxury to every corner of the country”.
Click here to sign up to Retail Gazette‘s free daily email newsletter
