
As reports portal News Cosmetics, the Swedish cosmetic brand Oriflame has decided to close the CETES factory in Warsaw Ursus and transfer production to other partners in Europe. This decision inscribes in the new strategy of the company.
Production transferred to prestigious partners
Cetes Cosmetics started its activity in Poland in 1991 year as Oriflame Poland Sp. with o.o. In 2012 year the main headquarters of the company was moved from Ursus (where still operates the factory) to Wołoska 22 lane in Warsaw.
However, as reports portal News Cosmetics, the CETES factory in Warsaw will finish its activity – will be closed in the next two years. Production of Cosmetics Oriflame is to be implemented in modern plants in Europe, including in France, where they already have transferred the luxury care formulas developed in the laboratory in Stockholm.
The company explains, that such action will
improve the quality of products and shorten the time to market.
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– Moving production to some partners in Europe will enable Oriflame to gain access to more differentiated technology, specialized knowledge and advanced production processes. An example is the transfer of production of luxury care formulas, developed in the Stockholm laboratory, to factories in France. Such solution is not only to increase the quality of products, but also to shorten the time of entering the market – reads on the portal Cosmetics News .
The dynamic market forces changes
Anna Malmhake, CEO Oriflame Group, stresses, that changes are necessary, for the brand to respond better to the expectations of consumers and to introduce innovative products more quickly. Transfer production to European partners is to increase operational efficiency and ensure long-term development.company.
Although production will remove, Oriflame intends to continue sales activity in the Polish market. The brand plans to expand its presence in Poland and intensify marketing activities, to further build relationships with customers.
Dismissals of employees and support from company
From article we learn that the closing of factory in Ursus will involve dismissals of employees. Oriflame declares, that persons covered by reduction of pensions will receive a package of rights exceeding legal requirements and additional support in the search for new
jobs.
– The process of closing the Warsaw factory is to proceed gradually and be carefully managed. Oriflame ensures
that all orders already submitted will be fulfilled or smoothly transferred to new production partners – read in material.
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Investments
on the place of the former factory
The closing of CETES factory in Ursus opens the
way to new investments on this area. As informed a few months ago Gazeta Election (July2024year.),ontheplot,onwhichcurrentlyisoccupiedbyOriflame,itisplannedtobuildaresidential complex.