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Chinese platforms are a real threat to Polishcompanies.

Chińskie platformy są realnym zagrożeniem dla polskich firm

Chinese platforms are taking advantage of tariff exemptions on goods of value under 150 euro, which is disadvantageous to Western competitors. Concerns about quality of products, particularly in the case of fast fashion (fast fashion), are exacerbated by the behavior of consumers preferring quantity over durability. The dynamic development of Chinese platforms is reacted by Polish officials, and also by business associations, demanding a more assertive reaction by authorities.

  • Chinese platforms e-commerce have gained on popularity in the last years, a particularly after pandemic COVID-19.
  • AliExpress, Shein and Temu have attracted Polish consumers with competitive prices, but they also have caused controversy about unfair competition, the quality of products and the protection of users’ data.
  • Poland officials, and also unions of entrepreneurs, demanding a more assertive response to authorities.

China’s largest platforms are active in Poland

The sales e-commerce model has been identified as an effective tool stimulating international expansion of Chinese companies. From 2020 year. Chinese authorities have intensified efforts to support exports e-commerce by implementing measures, such as grants, subsidies and other forms of financial assistance at every stage of production and shipment. There has been significant investments in development infrastructure and favorable regulations legislation, to facilitate development and growth of these platforms.

The following shows three main Chinese e-commerce platforms, which have achieved significant success in Poland. AliExpress has been functioning in Poland for years. From but the popularity of shopping on Tem and Shein is due to their very low prices. Another determining factor is the fast response to trends. This means that every day on platforms there are dozens of new products. It is also worth mentioning, that Shein exceeds out the clean presence online. From time to time it also introduces pop-up stores, in which it presents various products, not only fashion clothes, but also makeup.

AliExpress is preparing the Polish version of its platform

Aliexpress is part of the Chinese market e-commerce and operates in the B2C model. The milestone in the platform efforts to strengthen its presence in Europe was the opening of the Polish warehouse in 2021 year. The this facility significantly improved time delivery, enabling faster service to customers from

Poland neighboring countries.According report GS1 Poland of 2022 year. the logistics center Cainiao occupies a space of 10 000

square meters and handles shipment not only in the area of Poland, but also in other European

markets, including Central Europe.

On average 1950 £ in three months. Yes we buy on AliExpress

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Average 1950 £ in three months. Yes we buy on AliExpress

AliExpress plans to launch a localized version of its platform in Poland. The project has been prepared for some years. The company has expanded its logistics network in cooperation with the Polish delivery giant InPost, thanks to which customers can receive their orders directly from pacemats, easily available in many cities of Poland.

Temu has exceeded the reach of its Asian competitors

Temu is a substantially new online shopping platform. It was launched in Shanghai in 2022 year. It is a subsidiary of Chinese gigant e-commerce PDD. its European operations are managed by Irish company Whaleco.

This was launched in Poland on June and July 2023 year, In July the internet website and application attracted over 3 million users. In the th third month of presence in Poland the number of active users has already almost 10 million. In in just three months this exceeded the reach of its two Asian competitors – AliExpress and Shein.

Note there is also the fact, that in May 2024 year, as nearly 60 proc. contacts advertising brands fell in the advertising space of two gigants: Meta and Google. It shows that in Poland native publishers are often overlooked in the chain of sales services marketing, a part of success this is related to American gigants technology.

This offers products at significantly lower prices in comparison to other platforms, which is one of the key reasons for its growing popularity. This has however also raised concerns about the quality and safety of products. In result Polish officials and more often are attention to this and the other Chineseplatform.

Shein stands to be first in speed of production and adaptation

Brand Shein debuted in 2008 . and at beginning was dealing with sales of wedding dresses. In last years it quickly gained popularity, mainly due to affordable price clothes. The company has been proud to offer a wide range of collections, produced in astonishingly quick time and targeted to a wide group of customers.

Shein appeared as a response to changes in the mod driven by the internet -. characterized by the rapid growth of culotary microtrends

and growing consumer demand. While there are many retailers trying to catch up, none matches the speed of production and adaptation Shein.

Organizations such as the Union of Entrepreneurs and Employers actively engage in activities taken both at the

Union, as and government, which Have on the purpose of defending local entrepreneurs. As highlights from some comments, they concentrate on combating unfair competition from Chinese platforms e-commerce. According to the Union of Entrepreneurs and Employers, these companies are exploiting lack in EU regulations, directly harming local entrepreneurs.

Clothing giant closes center distribution. Customers choose This and Shein

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Clothing gigant closes distribution center . Customers choose Temu and Shein

In its comment titled “Comment ZPP on the need to regulate Chinese platform e-commerce” stress the importance of promoting initiatives, which unify the regulations and ensure their effective enforcement, in particular for Chinese enterprises. Eliminating anti-competitive practices is recognized as key to create equal opportunities for all entrepreneurs acting in the European Union.

The activities of Chinese companies in Poland have raised many controversies, including m.among others:

  • concerns about methods and the scope of collection and use of no personal data,
  • safety of products offered to Europeans.consumers,
  • practices marketing widely understood,
  • using unfair competitive strategies, which negatively affect entrepreneurs acting in the Union Europe.

Protection of Polish consumers and entrepreneurs from unfair competition from Chinese sales platforms has become the last time priority of Ministry of Development and Technology. In July 2024 year. Ignacy Niemczycki, Deputy Minister of Development and Technology, stressed, that the problem of unfair competition on platforms e-commerce is growing and ensuring equal conditions of competition for Polish entrepreneurs becomes a priority.

In May 2024 year. Deputy Minister of Development and Technology Jacek Tomczak issued official letters to European branches of Chinese platform e-commerce in Ireland, presenting the violations that these platforms have endured in the Polish market. In the writing on the concerns related to Shein appears on an example allegation of non-compliance with “Directive Omnibus.” Platform Shein applies discounts of prices, but does not display the lowest price of the product, which was in force for 30 days before the discount. This constitutes a violation of Polish law, which requires that the discount price be clearly visible.

Chinese platforms are a real threat to many Polish entrepreneurs

because electronic commerce in Poland continues to grow, expects that the presence of Chinese platforms will remain an issue. The performance of Chinese logistics networksandinvestmentinininfrastructureacrossEuropesupportthecompetitivenessofthisbusiness model,ensuringitsimportanceinthegoingdiscussionsontrade,regulationanddynamicsofthemarket.

FormanyPolishconsumersbuyingonChinesesalesplatformsisabeneficialfinancialalternative.Ifonewantstobuysportclothingwithshoes, the amountofpackageswithoutcustomschargesto150eurosissufficient.Becausemostpeopledon’tneed10pairsofsport shoes,Chineseplatformsare abletocompeteeffectivelywithimportersanddistributors,whomustcomplywithlocalregulationsandtaxes.

In fact,aspresentedbydifferentassociationsandorganizations,competitionfromChineseplatformsmayconstituteaseriousthreattomanyPolishentrepreneurs.

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