Russian children's clothing brand Silver Spoon has rebranded. This was reported by the chain's press service .
Source: Silver spoon
The main source of inspiration was the company's own history. The new logo was inspired by the English proverb "To be born with, a silver spoon in your mouth". It is about a silver spoon, with which lucky children are born. It was the starting point for the creation of the Silver spoon brand. Therefore, a new graphic symbol appeared in the logo – a spoon.
The lettering has become more concise, which is reflected in the design of the current collections.
Silver spoon is a Russian brand that creates clothes for children and teenagers. It is part of the company "Gallery of children's clothes", which also owns the brand of children's clothes – PULKA. The Silver spoon network today includes 34 boutiques, half of which belong to franchisees. In 2024, the opening of boutiques in an updated concept has already taken place.
The Ekonika chain returned to Orenburg and opened the first store in the city in a new format