Charity Super.Mkt will open dozens of new stores in the likes of Edinburgh, Leeds, Sheffield and London’s Canary Wharf next year to cater to the growing demand for secondhand items.
The preloved pop up initiative has booked £3m in sales across the 16 stores it has ran since its launch in January 2023, The Guardian reported.
Charity Super.Mkt, , which has brought together 55 local and national charities in the UK, first launched inside the former Topshop in London’s Brent Cross Shopping Centre and has also taken over the ex-Fenwick store in the capital’s Bond Street.
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Co-founder and former Red or Dead designer Wayne Hemingway said large stores in key locations were vital to fly the flag for secondhand amid growing competition from fast fashion giants.
He added: “It is almost like a battle for hearts and minds. It is very convenient to be able to go to the high street and they are going to fix [the latest fashion] for you … to break that habit and say there’s another option is vital.”
Hemingway noted that preloved shoppers tended not to be interested in fast fashion, looking for quality brands or vintage items that held their value and had longevity.
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