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Changes in management team Comfy: Director of marketing became Tatiana Vasilenko, HR-direction was headed by Irina Gnutova

Изменения в управленческой команде Comfy: директором по маркетингу стала Татьяна Василенко, HR-направление возглавила Ирина Гнутова

Two two appointments in the early 2025 year in the management team of Comfy: new leaders in the directorate of marketing and HR.

The new director of marketing Comfy is Tatiana Vasilenko. In company she works s s 2006 year, long time developed direction CRM. Over the time working with the company invented a number of large initiatives from the loyalty program to applying design thinking as an approach to create innovation. After a short break Tatiana returned to the company with a new vision and ambitious plans to transform the classic CRM into a platform for Customer Value Management in Marketing (CVM) and personalization of communication for 11,5 million customers of the company. A separate direction is the implementation of the DEI policy and implementation of socially important projects for barrier, equality and social inclusion.

Reminder, Tatiana Vasilenko replaced Maria Nazarenko as Director of Marketing Tatiana Vasilenko , who on January 24 took the CEO of the Home Toys chain.

HR-director Comfy in January 2025 year has been appointed experienced Irina Gnutova. Irina has more 20 years of work in the sphere of management of personnel in large national companies, such as Allo, Union Group and Agromat, and also held key positions in the government sector. She is a true follower of modern technology and artificial intelligence, actively innovates innovationsinto the HR processes. In her position Irina plans to focus on developing the employer brand, creating new training and development programs, and further increasing the level of service to internal and external clients, including inclusion and integration programs for veterans and people with disabilities.

General Director Comfy Igor Khizhnyak noted: “I am confident that the experience and professionalism of Tatiana Vasilenko and Irina Gnutova, their energy and strength will lead the company to new outstanding results. Entry into the highest league businesses, scaling the network require new approaches, commitment from the entire team, and our Directors are precisely prepared to lead these changes. Separately I want to thank Maria Nazarenko and wish her success in her new position. Maria is a brilliant example of successful Comfy People, who grow in the team, achieve incredible results and lead their teams forward.”

Remember, in 2024, the unquestioned leader of the market in sales of household appliances and electronics Comfy, reached revenues of $1 $1 million and paid to the state budget 2

blngrnoftaxes,whichistwicemorethanthanthesameperiodofthelastyear.ComfyactivelysupportstheVSUandthemilitary.Sincethebeginningofthefull-scalewarthecompanyhastransferredtodifferentcollectionsmore160milliongrn.The network ofstoresbythestateason1January2025counts110stores.

 

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