– The line of our high-protein products, now joined by kabanos sausages in two weights: 100 g and 50 g, is gaining more places on store shelves. It is very important to us that, together with our customers, we are developing the category to include the functional products segment, increasing the value of the shopping basket and targeting a very demanding target group – says Marietta Stefaniak, vice-president of the management board of Cedrob Foods.
Currently, the products are available for permanent sale or in-out campaigns, including: in the Cerrefour, Intermarche, Kaufland, E'Leclerc, Lidl, Netto, Polomarket, Sellgros, Stokrotka, Żabka chains and in the traditional channel.
